Christopher Nolan has done it again.
His upcoming epic, The Odyssey, just obliterated BFI IMAX records, moving 28,000 tickets in under 24 hours.
Generating a staggering $1 million, the film officially tripled the presale figures of Oppenheimer.
With round-the-clock screenings already scheduled, the hype for this $250 million mythological masterpiece is officially reaching terminal velocity.
Cinema is back, and it’s massive.