# NODWIN Gaming Partners with Sony LIV: Esports World Cup 2025 Streaming Rights Secured for India

URL: https://technosports.co.in/nodwin-gaming-sony-liv-esports-world-cup/  
Published: 2025-07-25  
Updated: 2025-07-25  
Author: Raunak Saha

NODWIN Gaming has announced a strategic partnership with **Sony LIV for Hindi and English streaming rights** of the Esports World Cup (EWC) 2025, bringing the world’s largest esports tournament to millions of Indian fans. With a record-breaking **$70.45 million prize pool (₹600+ crore)** and India’s strongest-ever representation, this collaboration marks a watershed moment for Indian esports.

## Tournament Coverage: What Indian Fans Can Expect

The partnership ensures comprehensive coverage of select EWC 2025 matches with localized content for Indian audiences:

| **Game/Event** | **Start Date** | **Language** | **Indian Representation** |
| --- | --- | --- | --- |
| **Chess** | July 24, 2025 | Hindi | 6 Indian Grandmasters including R Praggnanandhaa |
| **BGMI Matches** | July 25, 2025 | Hindi + English | AxTMG (BMPS 2025 Champions) |
| **Tekken 8** | August 13, 2025 | Hindi + English | TBA |
| **Weekly Shows** | Ongoing | Hindi + English | Behind-the-scenes content |

**Where to Watch**: Exclusively on [Sony LIV app](https://www.sonyliv.com/) and official website with Hindi commentary for broader accessibility.

## India’s Historic Esports Representation

**BGMI Excellence**: **AxTMG (Aryan x TMG Gaming)** earned their EWC spot by clinching the **BMPS 2025 championship**, representing India’s mobile gaming prowess on the global stage.

**Chess Domination**: India fields its most formidable chess lineup ever:

- **Arjun Erigaisi** (Gen.G Esports) – First Indian to qualify for EWC 2025
- **R Praggnanandhaa** (Team S8UL) – India Rank: 1, World Rank: 4
- **Aravindh Chithambaram** (Team S8UL) – India Rank: 4, World Rank: 11
- **Vidit Gujrathi** (Team S8UL) – India Rank: 6, World Rank: 26
- **Nihal Sarin** (Team S8UL) – India Rank: 8, World Rank: 40
- **Aarav Dengla** – Rising prodigy completing the contingent

## Strategic Partnership Impact

**Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming**, emphasized the partnership’s significance: *“Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction.”*

**Localized Content Strategy**: The collaboration delivers **fan-first esports experiences** with both Hindi and premium English content, creating viewing experiences that feel personal and regionally relevant.

## Tournament Significance: Breaking Records

**Prize Pool**: The **$70.45 million** represents the largest prize pool in esports history, highlighting the tournament’s unprecedented scale and global importance.

**Global Reach**: The EWC 2025 returns to **Riyadh, Saudi Arabia** in summer 2025, featuring the world’s top esports clubs across multiple gaming formats.

**Cross-Game Format**: Unlike traditional single-game tournaments, the EWC pits top clubs against each other across various titles, determining the ultimate **Esports World Cup Club Champion**.

## NODWIN Gaming’s Growing Influence

As a **$410 million valued company** and subsidiary of Nazara Technologies, NODWIN Gaming continues expanding its global footprint across South Asia, Singapore, Middle East, and Turkey. Key achievements include:

- **Strategic investors**: Nazara, KRAFTON Inc, Sony Group Corporation, JetSynthesys
- **Regional expertise**: Dominant position in mobile gaming and esports
- **Youth engagement**: Expanding across esports, gaming, pop culture, music, and comedy

## Indian Esports Market Impact

This partnership represents a crucial step in making esports **more inclusive, accessible, and locally relevant** for Indian audiences. With Sony LIV’s massive reach and NODWIN’s regional expertise, the collaboration could significantly boost esports viewership in India.

**Language Accessibility**: Hindi commentary breaks language barriers, potentially introducing millions of new fans to competitive gaming.

**National Pride**: With strong Indian representation across multiple titles, the EWC 2025 offers a unique opportunity to showcase India’s growing global esports presence.

The partnership aligns with India’s rapidly expanding gaming ecosystem and positions the country as a major player in the global esports landscape, potentially inspiring the next generation of Indian esports athletes.

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