# Nippon Paint Becomes Official Paint Partner of the ISL

URL: https://technosports.co.in/nippon-paint-official-paint-partner-isl/  
Published: 2026-10-24  
Updated: 2026-10-24  
Author: Rahul Roy

India’s top football league has a new brand backer. **Nippon Paint** is set to become the Official Paint Partner of the MG Indian Super League (ISL) under a multi-year partnership, starting with the 2026-27 season. It is the brand’s entry into the league and a boost for ISL’s commercial push.

## Deal Details

| Detail | Information |
| --- | --- |
| Partner | Nippon Paint |
| Role | Official Paint Partner of MG ISL |
| Reported value | About ₹3.8 crore over two years (₹1.8 crore + ₹2 crore) |
| Clubs involved | 11 of 13 |

The value comes from media reports, not an official statement. The announcement describes the deal as a “proposed” partnership.

## The 11 Clubs on Board

The association extends to Chennaiyin FC, Churchill Brothers FC, East Bengal FC, FC Goa, Inter Kashi FC, Kerala Blasters FC, Mumbai City FC, [NorthEast United FC](https://technosports.co.in/northeast-united-fc-vs-bengaluru-fc-match-preview/), Odisha FC, Punjab FC and Sporting Club Delhi.

> 🚨 Nippon Paints x ISL: Deal Details  
>   
> • Two-year deal worth approximately ₹3.8 crore in total (₹1.8 crore + ₹2 crore).  
> • 11 ISL clubs are part of the deal.  
> • Mohun Bagan and Bengaluru FC already have their own paint partners.  
> • Having a Bengali club on board was critical…
>
> — Ashish Negi (@7negiashish) [October 23, 2026](https://x.com/7negiashish/status/2113593682675011726?ref_src=twsrc%5Etfw)

## Who Is Missing?

[Mohun Bagan Super Giant](https://en.wikipedia.org/wiki/Mohun_Bagan_Super_Giant) and Bengaluru FC are not part of the package, because both already have their own paint partners. According to a report shared on X, having a Bengali club on board was critical for the deal to go through, which explains why East Bengal is part of it.

## What They Said

Mark Titus, President of Decorative Coatings at Nippon Paint India, said the association reflects the company’s commitment to building meaningful connections with consumers through sport. ISL CEO Karan Yadav said the league was pleased to welcome the brand, calling the deal a sign of the league’s revived commercial progress.

## Why It Matters

The announcement follows the return of a title sponsor, MG Motor, after [three years](https://technosports.co.in/three-years-three-hundred-million-jungkooks/). Nippon Paint already backs cricket, football, kabaddi and volleyball in India, so football is a natural next step.

For more ISL news, visit our [Football section](https://technosports.co.in/category/football/) on TechnoSports. Read more about the league on [Wikipedia](https://en.wikipedia.org/wiki/Indian_Super_League).

When does Nippon Paint’s ISL partnership start?

The proposed partnership is set to start with the 2026-27 season.

Which ISL clubs are part of the Nippon Paint deal?

The 11 clubs are Chennaiyin FC, Churchill Brothers FC, East Bengal FC, FC Goa, Inter Kashi FC, Kerala Blasters FC, Mumbai City FC, NorthEast United FC, Odisha FC, Punjab FC and Sporting Club Delhi.

Why are Mohun Bagan Super Giant and Bengaluru FC missing from the deal?

Both clubs already have their own paint partners.

How much is the Nippon Paint ISL deal worth?

Media reports put the value at about ₹3.8 crore over two years. The amount has not been officially confirmed, and the announcement describes the partnership as proposed.