# Nike Sportswear Unveils Moon Shoe Campaign Featuring LISA

URL: https://technosports.co.in/nike-sportswear-unveils-moon-shoe/  
Published: 2026-10-15  
Updated: 2026-10-15  
Author: Reetam Bodhak

Nike Sportswear has launched a new global campaign for its Moon Shoe, featuring K-pop artist Lalisa Manobal, known as LISA of Blackpink. The initiative aims to connect the footwear’s historical significance with LISA’s career trajectory and global influence.

The campaign highlights the Moon Shoe, which was originally conceived by Nike co-founder Bill Bowerman as an experimental track shoe. Its development is cited as a foundational moment for Nike, establishing the company’s approach to innovation and product refinement. This historical context is paralleled with LISA’s journey from a K-pop trainee to an internationally recognized musician and style figure.

![Nike](https://technosports.co.in/wp-content/uploads/2026/10/LISA_MoonShoe8-1024x755.jpg)
*C41-78500-3AA-20-034A-035 001*

![Nike](https://technosports.co.in/wp-content/uploads/2026/10/LISA_MoonShoe1-1024x608.jpg)
*C41-78500-E-12-009-051 001*
*C41-78500-3AA-20-034A-035 001*

## Nike Sportswear: Overview

Campaign visuals depict LISA in a lunar landscape, symbolically referencing the “moonshot” concept associated with both Nike’s early footwear innovations and LISA’s professional achievements. The campaign’s soundtrack includes “Mister Magic Moon,” a 1964 track by The Kim Sisters, recognized as an early globally successful K-pop group.

The Nike Sportswear Moon Shoe is currently available in new seasonal colorways. Consumers can purchase the footwear through Nike’s official website ([https://www.nike.com/](https://www.nike.com/)) and at select Nike and partner retail locations worldwide. This release is part of Nike’s ongoing strategy to refresh classic silhouettes and integrate them into contemporary cultural narratives, aligning with broader latest industry developments ([https://technosports.co.in/](https://technosports.co.in/)) in athletic and lifestyle apparel.