The rookie sensation NEXZ is proving they’re a force to be reckoned with in the K-pop industry. Just three days after their comeback, the JYP Entertainment and Sony Music Entertainment Japan boy group has shattered their previous first-week sales record—and they still have four more days to go!
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NEXZ’s Record-Breaking Achievement
| Metric | Details |
|---|---|
| Album Title | Beat-Boxer (Mini Album) |
| Release Date | October 27, 2025 |
| 3-Day Sales | 329,896 copies |
| Previous Record | 239,443 copies (O-RLY?) |
| Record Broken In | Less than 3 days |
| Label | JYP Entertainment x Sony Music Japan |
| Chart Source | Hanteo Chart |
A Comeback That Exceeded Expectations
When NEXZ dropped “Beat-Boxer” on October 27, 2025, fans knew it would be big—but nobody anticipated it would be this explosive. According to Hanteo Chart, the mini album sold an impressive 329,896 copies by the end of October 29, completely obliterating their previous benchmark set by “O-RLY?” earlier this year.
What makes this achievement even more remarkable? There are still four days remaining in the tracking week, which runs until November 2. Industry experts and fans alike are watching closely to see just how high these numbers will climb.
For more breaking news about K-pop comebacks and chart performances, check out our K-pop coverage.
The NEXZ Phenomenon Explained
NEXZ represents a unique collaboration between two entertainment powerhouses: JYP Entertainment, the company behind groups like TWICE and Stray Kids, and Sony Music Entertainment Japan. This partnership brings together K-pop’s production excellence with Japan’s massive music market influence.
The group’s rapid growth in just months since their debut demonstrates changing consumer behavior in the K-pop industry. Rookie groups are now breaking records at unprecedented speeds, thanks to stronger pre-debut promotions, global distribution networks, and passionate international fandoms.
“Beat-Boxer” vs “O-RLY?”: A Growth Story
The numbers tell a compelling story of NEXZ’s trajectory:
Previous Record (O-RLY?): 239,443 copies in the entire first week
Current Achievement (Beat-Boxer): 329,896 copies in just 3 days
That’s a staggering 37.8% increase over their previous milestone, achieved in less than half the time. This growth rate positions NEXZ among the fastest-rising rookie boy groups in current K-pop.
The “Beat-Boxer” title track showcases the group’s evolving sound and concept, resonating strongly with both existing fans and new listeners. The official music video has been trending across multiple platforms, amplifying the album’s commercial success.
Learn more about K-pop industry trends and album sales analysis on our music entertainment section.
What This Means for NEXZ’s Future
Breaking first-week sales records in less than three days isn’t just a statistical achievement—it’s a statement. NEXZ is signaling to the industry that they’re ready to compete with established acts, not just fellow rookies.
Several factors contribute to this success:
Strong Fandom Growth: The group’s fanbase has expanded significantly since their last release, with international fans driving substantial sales numbers.
Quality Content: Both the music and visual presentation of “Beat-Boxer” have received widespread praise for their production value and artistic direction.
Strategic Promotion: The rollout strategy, including teasers and pre-release content, built anticipation effectively without oversaturating the market.
Dual Market Appeal: The JYP-Sony collaboration ensures strong presence in both Korean and Japanese markets, two of Asia’s largest music industries.
The Road Ahead
With four days still remaining in the first-week tracking period, NEXZ could potentially push their numbers significantly higher. Some industry watchers speculate the final count could exceed 400,000 copies—a milestone that would firmly establish them in the upper tier of fourth-generation K-pop groups.
The success of “Beat-Boxer” also sets high expectations for NEXZ’s next comeback. Can they maintain this momentum? If their current trajectory is any indication, the answer is a resounding yes.
Why This Record Matters
In an industry where debut albums often struggle to gain traction, NEXZ’s ability to nearly double their previous record in a single comeback cycle is exceptional. It demonstrates not just one-time viral success, but sustainable growth and genuine fan loyalty—the hallmarks of longevity in K-pop.
Congratulations to NEXZ on this incredible achievement! The future looks bright for these rising stars.
Frequently Asked Questions
How many albums has NEXZ’s “Beat-Boxer” sold?
NEXZ’s “Beat-Boxer” mini album sold 329,896 copies in just three days (by October 29, 2025) according to Hanteo Chart. This already surpasses their previous first-week sales record of 239,443 copies set by their earlier mini album “O-RLY?” With four more days left in the tracking week until November 2, the final sales numbers are expected to climb significantly higher.
Who are NEXZ and what makes them special?
NEXZ is a rookie boy group formed through a collaboration between JYP Entertainment and Sony Music Entertainment Japan. What makes them unique is this dual-market approach, combining K-pop’s production expertise with Japan’s music industry reach. They’ve shown remarkable growth since debut, with their latest album “Beat-Boxer” breaking their previous sales record in less than three days, demonstrating their rapid rise in the competitive K-pop landscape.
