Apple is preparing to launch a new Apple TV later this year with significant upgrades including built-in camera support, faster connectivity, and potentially more affordable pricing. These changes could transform Apple’s streaming device into a comprehensive home entertainment hub.
Table of Contents
Expected New Features and Upgrades
| Feature | Current Apple TV | New Apple TV (2025) |
|---|---|---|
| Processor | A15 Bionic | A18/A19 with Apple Intelligence |
| Wi-Fi | Wi-Fi 6 | Wi-Fi 6E/Wi-Fi 7 (40+ Gbps) |
| Camera | External iPhone/iPad required | Built-in FaceTime camera |
| Price | $129-$149 | Sub-$100 target pricing |
| Release | October 2022 | Late 2025 (Sept-Dec) |
Game-Changing Camera Integration
Built-in FaceTime Support: The most significant upgrade involves integrating a camera directly into the Apple TV, eliminating the need for external devices. Currently, FaceTime on Apple TV requires connecting an iPhone or iPad, but the new model would enable standalone video calling on your television.
Gesture Controls: Beyond video calling, the camera will support gesture-based controls for navigating content, adjusting volume, and interacting with apps. This hands-free approach aligns with Apple’s focus on intuitive user experiences and accessibility.
Enhanced tvOS 26 Features: Apple has already improved FaceTime integration in tvOS 26 with Contact Posters, expanded Live Captions in multiple languages, and seamless call notifications – preparing the software foundation for hardware camera integration.
Performance and Connectivity Upgrades
Next-Gen Processor: Upgrading from the current A15 Bionic to A18 or A19 chips will deliver significantly faster performance and potentially enable Apple Intelligence features on tvOS. This means smarter content recommendations, improved Siri responses, and enhanced app performance.
Wi-Fi 7 Connectivity: Apple’s custom Wi-Fi and Bluetooth chip will support Wi-Fi 6E at minimum, with potential Wi-Fi 7 capability offering theoretical speeds over 40 Gbps – a 4x improvement over current Wi-Fi 6E. This ensures seamless 4K/8K streaming and reduced latency for gaming.
Pricing Strategy Shift
Sub-$100 Target: Industry analyst Ming-Chi Kuo expects Apple to position the new Apple TV under $100, competing directly with Amazon Fire TV Stick and Roku devices. Historical precedent exists – Apple TV models in 2010 and 2012 launched at $99, with the 2012 model eventually dropping to $69.
Market Competition: With streaming sticks available for as low as $19.99 during sales, Apple needs aggressive pricing to capture broader market share beyond premium users.
Launch Timeline and Market Impact
Release Window: Bloomberg’s Mark Gurman indicates a “toward the end of the year” launch, likely September-December 2025. This timing aligns with Apple’s traditional fall product announcements and holiday shopping season.
Strategic Positioning: The camera-enabled Apple TV positions Apple to compete in the smart home hub market alongside Google Nest Hub and Amazon Echo Show devices, while maintaining focus on premium streaming experiences.
Bottom Line
The 2025 Apple TV represents Apple’s most significant streaming device upgrade in years, combining enhanced performance, built-in camera capabilities, and potentially aggressive pricing. These changes could make Apple TV a mainstream choice rather than a premium accessory.
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Expected Launch: Late 2025 | Official Product Info: Apple TV | Source: Bloomberg, MacRumors analysis
