Netflix is supercharging its Indian strategy, boosting original investment by 50% through 2026. By deploying AI-driven personalization and high-stakes partnerships, the streamer is aggressively targeting local giants like Hotstar.
The Big Play: Upcoming thriller Mumbai Mafia, starring Saif Ali Khan, launches July 2026. The Edge: Netflix is betting on premium, data-backed storytelling to dominate the booming OTT landscape.
The Big Play: Upcoming thriller Mumbai Mafia, starring Saif Ali Khan, launches July 2026. The Edge: Netflix is betting on premium, data-backed storytelling to dominate the booming OTT landscape.