Before ChatGPT, Netflix launched "Max," a quirky 2013 virtual assistant on PlayStation 3. Developed by Jackbox Games, this interactive host cured choice paralysis by chatting about your mood.

Though short-lived, Max was a futuristic prototype for today’s generative AI search. It was a bold, personality-driven experiment that paved the way for the intelligent streaming discovery tools we use in 2026.

Though short-lived, Max was a futuristic prototype for today’s generative AI search. It was a bold, personality-driven experiment that paved the way for the intelligent streaming discovery tools we use in 2026.