# Netflix’s Forgotten AI: The 2013 Visionary

URL: https://technosports.co.in/netflixs-forgotten-ai-the-2013-visionary/  
Published: 2026-06-11  
Updated: 2026-06-11  
Author: Reetam Bodhak

Before ChatGPT, Netflix launched “Max,” a quirky 2013 virtual assistant on PlayStation 3. Developed by Jackbox Games, this interactive host cured choice paralysis by chatting about your mood. Though short-lived, Max was a futuristic prototype for today’s generative AI search. It was a bold, personality-driven experiment that paved the way for the intelligent streaming discovery tools we use in 2026.