# Netflix’s Ad Tier Is Now 99.26% Complete — But These Studios Are Still Holding Out

URL: https://technosports.co.in/netflixs-ad-tier-is-now-99-26-complete/  
Published: 2026-04-07  
Updated: 2026-04-07  
Author: Reetam Bodhak

Good news for budget-conscious streamers: the [Netflix](https://en.wikipedia.org/wiki/Netflix) Standard with Ads plan just got a massive upgrade. After years of licensing headaches, only **60 out of 8,107 titles** — a mere **0.74%** of the entire US library — remain blocked for ad-tier subscribers. And it’s all thanks to the recently activated Sony Pictures deal.

This is a dramatic turnaround from when the ad tier launched in late 2022, when a hefty **5.1% of the library** was locked out. Here’s how the numbers have shifted over time:

## How the Blocked Netflix Content % Has Dropped Over Time?

| Year | Titles Blocked | % of Library Blocked |
| --- | --- | --- |
| Late 2022 (Launch) | 326 of 6,324 | 5.10% |
| End of 2024 | ~160 of ~7,900 | ~2.00% |
| January 2026 | ~150 | 1.85% |
| Pre-Sony Deal (April 2026) | 140 | ~1.72% |
| **Post-Sony Deal (Now)** | **60 of 8,107** | **0.74%** |

The Sony deal — originally expected to kick in by 2027 — arrived early and unlocked **80 movies** in one sweep. Shows like *Peaky Blinders* were quietly cleared for ads as far back as 2025.

![](https://imagedelivery.net/c3a8230fccbe78d87fd4f9ceb00fbeb0/wp-1263857-nnetfef/public)

## Who’s Still Blocking Content on Netflix Ad Tier?

So who are the remaining holdouts? A clear pattern emerges among the ~60 stubborn titles:

**🔸 DreamWorks Animation TV** — The biggest chunk. Despite being Netflix Originals, ad rights were never negotiated. Think *Kung Fu Panda: The Dragon Knight*, *Kipo*, and the *Boss Baby* series.

**🔸 NBCUniversal / Telemundo** — Titles like *Queen of the South* and *Dirty John* are still off-limits for ad-tier viewers.

**🔸 AMC Studios** — Shows like *Moonhaven* and *61st Street* remain blocked, even as AMC expands its Netflix presence.

**🔸 The Weinstein Company (Legacy)** — Bankruptcy-linked rights chaos keeps films like *Lion* and *The Founder* stuck in limbo.

**🔸 Media Rights Capital (MRC)** — The most ironic holdout: *House of Cards*, the very show that put Netflix Originals on the map, can’t run ads without MRC’s sign-off.

**🔸 Independent Distributors** — Critically acclaimed indie films like *Boyhood*, *Frances Ha*, and *Wind River* require tedious one-by-one negotiations.

If you’re on the ad-supported plan, this is genuinely great news. You’re now getting near-complete access to one of the world’s largest streaming libraries at a fraction of the premium cost. Keep tabs on the [latest Netflix subscription and streaming deals on TechnoSports](https://www.technosports.co.in) to make sure you’re always getting the best value.

Curious which specific titles are still blocked? Check our streaming news section at [TechnoSports](https://www.technosports.co.in) for the full updated list and OTT coverage.

## FAQs

### **Q: Why are some Netflix Originals still blocked on the ad tier?**

Even titles with Netflix’s logo can be owned by third-party studios, who must separately negotiate ad-streaming rights — a process Netflix can’t fast-track unilaterally.

### **Q: Does the Sony Pictures deal affect Netflix subscribers outside the US?**

Yes- — in markets like the UK, the blocked percentage is even lower at just 0.41%, making the ad tier nearly indistinguishable from the premium plan.