# Netflix India Bets Big on Under-90-Minute Films for Time-Strapped Viewers

URL: https://technosports.co.in/netflix-india-under-90-minute-films-viewers/  
Published: 2026-09-24  
Updated: 2026-09-24  
Author: Rahul Roy

Netflix is rethinking runtime in India, embracing compact **60-to-85-minute feature films** designed for audiences who don’t always have time to commit to a full-length 2-3 hour movie. Multiple sources indicate this isn’t a formal new production category, but rather part of a broader strategy to expand its creative canvas while continuing to invest in ambitious feature-length films.

## Why Shorter Films Make Sense

The approach isn’t purely creative — it’s also economic. Genres like taut thrillers, intimate family dramas, and high-concept comedies often work better at tighter runtimes. Shorter films also mean cheaper production, faster turnaround, and room to experiment with unconventional storytelling and fresh creative voices.

## The Success Story Behind the Push

Netflix India’s experimentation traces back to *Greater Kalesh*, a 52-minute comedy drama starring Ahsaas Channa. The film landed in the Global Top 10 Non-English titles, racking up **1.7 million hours viewed** in its first week after its October 2025 premiere — a result that reportedly strengthened Netflix’s confidence in this compact format.

## What’s Coming Next

Several projects are already in production under this initiative:

| Project | Creator |
| --- | --- |
| Untitled film | Navdeep Singh (director of *NH10*) |
| Untitled film | Aanand L. Rai’s Yellow Color Productions, directed by Pushkar Mahabal |

## A Global First for Netflix India

While [Netflix](https://en.wikipedia.org/wiki/Netflix) has long curated a “Movies Under 90 Minutes” discovery category globally featuring titles like *Bad Trip* and *Vampires vs. the Bronx*, India marks one of the first markets where the streamer is systematically **commissioning original features** built specifically to that shorter length from the ground up.

## Why It Matters

As Indian content continues gaining global traction, this shift signals Netflix’s recognition that viewing habits are evolving — and that a complete cinematic experience doesn’t always need three hours to land.

For more streaming and entertainment updates, check out our [Entertainment section](https://technosports.co.in/category/entertainment/) on TechnoSports.