The digital streaming landscape continues to evolve rapidly in 2025, with regional Indian cinema finding multiple platforms to reach audiences beyond theatrical releases. In exciting news for Telugu cinema enthusiasts, Naveen Chandra’s recent romantic thriller “28 Degree Celsius” (28°C) has expanded its digital footprint by launching on ETV Win, creating a dual-platform availability strategy that’s becoming increasingly common for mid-budget films.
After making its initial OTT debut on Amazon Prime Video following its theatrical run in April, this addition to ETV Win’s catalog marks a strategic move to capture a wider audience base, particularly among dedicated Telugu content viewers who prefer regional streaming platforms.
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Directed by Anil Vishwanath, who previously gained recognition for his work on “Polimera 2,” the film has been generating steady interest among thriller fans for its unique storyline and performances. With Shalini Vadnikatti as the female lead and popular supporting actors like Priyadarshi and Harsha Chemudu rounding out the cast, “28 Degree Celsius” represents the growing trend of Telugu content finding multiple digital homes to maximize viewership and revenue potential in an increasingly competitive streaming market.
Naveen Chandra: New Digital Chapter for 28 Degree Celsius
The romantic thriller “28 Degree Celsius” has found a second digital home on ETV Win, expanding its reach beyond its initial streaming debut on Amazon Prime Video. This dual-platform strategy reflects the evolving distribution landscape for Telugu cinema, where maximizing audience reach across multiple streaming services has become increasingly important for producers and filmmakers.
ETV Win, a regional OTT platform focused on Telugu content, adds this Naveen Chandra starrer to its growing catalog starting May 4, 2025. The platform has been steadily building its library with both original content and theatrical releases, positioning itself as a dedicated destination for Telugu language entertainment. For viewers who prefer regional platforms or those who may not subscribe to global services like Amazon Prime, this addition provides a welcome opportunity to experience the film.
The multi-platform release strategy demonstrates how the digital distribution model for Indian regional cinema continues to evolve. Rather than exclusive long-term deals with single platforms, producers are increasingly exploring sequential or simultaneous releases across multiple services to maximize both viewership and revenue potential. This approach particularly benefits mid-budget films like “28 Degree Celsius” that may not have had extensive theatrical runs but can find sustained audience interest across different streaming platforms.
Behind the Scenes: Cast and Crew
“28 Degree Celsius” brings together an interesting mix of established talent and promising performers. Naveen Chandra, who has been steadily building his reputation with strong performances in films like “Aravinda Sametha Veera Raghava” and “Evaru,” takes the lead role. His ability to portray complex characters makes him well-suited for the thriller genre, where nuance and emotional depth are often required.
Opposite him is Shalini Vadnikatti, who has been making her mark in Telugu cinema with performances that blend vulnerability and strength. The chemistry between the lead pair is reportedly one of the film’s highlights, providing the emotional anchor for the thriller elements of the story.
The supporting cast adds significant value to the production, with Priyadarshi and Harsha Chemudu bringing their proven comedic timing and acting prowess to the mix. Both actors have established themselves as reliable performers who can elevate scenes with their presence. Additional cast members Raja Raveendra, Deviyani Sharma, and others round out the ensemble, creating a diverse character landscape for the narrative.
Behind the camera, director Anil Vishwanath brings his experience from “Polimera 2” to craft a thriller that balances suspense with romantic elements. The film’s music, composed by Shravan Bharadwaj, has been noted for complementing the narrative’s emotional beats and tension-building moments. The production is a collaborative effort between Veeranjaneya Productions and Riverside Cinemas, highlighting the continued investment in content-driven Telugu cinema.
The Rise of Multi-Platform Streaming Strategies
The arrival of “28 Degree Celsius” on ETV Win after its Amazon Prime Video debut exemplifies a growing trend in the Indian OTT landscape. As the streaming market becomes increasingly crowded and competitive, content creators and distributors are adopting more flexible and strategic approaches to digital releases.
For regional cinema, particularly Telugu films, this multi-platform strategy offers several advantages. First, it allows content to reach different audience segments who may have preferences for particular streaming services. While global platforms like Amazon Prime Video offer international reach, regional platforms like ETV Win cater to dedicated local audiences who prefer Telugu-focused content libraries.
Second, sequential releases can extend a film’s digital lifecycle, creating multiple waves of viewer interest and discussion. When a film moves to a new platform, it often receives fresh promotion and visibility, potentially reaching viewers who missed its initial digital release. This extended lifecycle is particularly valuable for films that may not have had blockbuster theatrical runs but offer quality content that can find appreciation over time.
From a business perspective, this approach allows producers to maximize revenue through multiple licensing deals rather than exclusive arrangements. While exclusive deals often offer higher upfront payments, the cumulative value of multiple platform releases can potentially exceed this, especially for content with niche but dedicated audience appeal.
For viewers, the benefit is increased accessibility and choice. Those who subscribe to multiple services gain flexibility in when and where they watch content, while those with single subscriptions eventually gain access to films that might initially have been available only on platforms they don’t use.
As the streaming ecosystem continues to evolve, we can expect to see more Telugu films adopting similar strategies, creating a more dynamic and accessible digital landscape for regional cinema enthusiasts.
Where to Watch Naveen Chandra’s Recent Films
| Film Title | OTT Platform(s) | Release Year | Genre | Director |
|---|---|---|---|---|
| 28 Degree Celsius | Amazon Prime Video, ETV Win | 2025 | Romantic Thriller | Anil Vishwanath |
| Ambajipeta Marriage Band | Netflix | 2024 | Drama | Dushyanth Katikaneni |
| Month of Madhu | SonyLIV | 2023 | Romance | Srikanth Nagothi |
| Repeat | Disney+ Hotstar | 2023 | Sci-Fi Thriller | Aravind Sastry |
| Amaran | Amazon Prime Video | 2022 | Action | Rajkumar Periasamy |
Popular Telugu Films on Multiple OTT Platforms (2024-2025)
| Film | Primary OTT Platform | Secondary Platform(s) | Days Between Releases | Box Office Performance |
|---|---|---|---|---|
| 28 Degree Celsius | Amazon Prime Video | ETV Win | 21 days | Moderate |
| Robinhood | Netflix | ZEE5 | 45 days | Hit |
| Anaganaga | Disney+ Hotstar | ETV Win | 30 days | Average |
| Good Bad Ugly | Netflix | SunNXT | 60 days | Blockbuster |
| Retro | Amazon Prime Video | Aha | 14 days | Flop |
| Thammudu | ZEE5 | None (Exclusive) | N/A | Hit |
| Vishwambhara | Disney+ Hotstar | Aha | 90 days | Blockbuster |
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FAQs
A1: If you’ve already watched “28 Degree Celsius” on Amazon Prime Video, the ETV Win version offers the same content without any additional scenes or special features. However, ETV Win sometimes provides better Telugu subtitle accuracy and regional language interface options that might enhance your viewing experience if these aspects are important to you.
The platform also typically offers the film in multiple quality options optimized for various internet speeds, which might be beneficial depending on your connectivity situation. Unless you’re a completist fan of Naveen Chandra or particularly enjoyed the film and want to revisit it, there’s no compelling reason to watch it again on the second platform.
A2: The multi-platform release strategy has become increasingly important for mid-budget Telugu films like “28 Degree Celsius” for several reasons. Financially, it allows producers to secure multiple licensing deals rather than a single exclusive agreement, potentially increasing overall revenue by 30-40% according to industry estimates. From an audience perspective, these films can reach different viewer demographics across platforms – Amazon Prime Video provides global reach while ETV Win caters specifically to Telugu-speaking audiences who prefer regional content.
This expanded accessibility typically results in 15-25% higher overall viewership compared to single-platform releases. Additionally, each new platform release creates a fresh marketing push and social media conversation, extending the film’s relevance in the public consciousness beyond its initial digital debut. For actors like Naveen Chandra, this increased visibility across platforms helps build their digital footprint and audience recognition, particularly valuable for artists building their career.
