Get ready for K-drama’s most thrilling deception as “Ms. Incognito” premieres on September 29, 2025! Jeon Yeo-been leads this gripping crime-romance drama where a desperate bodyguard’s contract marriage becomes a deadly game of survival, identity theft, and unexpected love.
Table of Contents
Ms. Incognito Drama Overview at a Glance
| Detail | Information |
|---|---|
| Korean Title | 착한 여자 부세미 (Good Woman Bu Se Mi) |
| Premiere Date | September 29, 2025 |
| Network | ENA |
| Episodes | 12 episodes |
| Schedule | Monday & Tuesday, 22:00 KST |
| Genre | Crime, Romance, Drama |
| Director | Yoo Kwan-mo |
| Writer | Hyun Kyu-ri |
| Production | Kross Pictures, Trii Studio |
The Perfect Deception Plot
Ms. Incognito follows Kim Young Ran (Jeon Yeo-been), a struggling female bodyguard who, having suffered extreme poverty and domestic violence, embarks on a contract marriage with a terminally ill chaebol chairman in hopes of changing her life. But this isn’t your typical Cinderella story – it’s a high-stakes thriller where one wrong move could cost her everything.
With only three months until the chairman’s death, Young Ran must completely change her identity to “Bu Se Mi” and survive while fending off those scheming to claim the inheritance. The twist? She must convince everyone she’s the perfect wife material while hiding her true background.
Star-Studded Cast & Character Web
Jeon Yeo-been as Kim Young Ran/Bu Se Mi: The desperate bodyguard who assumes a new identity to escape poverty and secure her future through this dangerous contract marriage.
Jung Jinyoung (B1A4) as Jeon Dong Min: A single father who farms strawberries in the countryside and encounters Bu Se Mi as his son’s new kindergarten teacher. His growing suspicions about her true identity create romantic tension.
Jang Yoon-ju as Ga Sun Young: A dark force chasing Young Ran, determined not to let her identity remain hidden. She represents the dangerous opposition threatening to expose the deception.
Supporting Cast: Joo Hyun-young as Baek Hye-ji, Seo Hyun-woo as Lee Don (the personal lawyer), and Moon Sung-geun as Ga Seong-ho round out this intricate web of secrets.
Why This Drama is Different
Unlike typical contract marriage stories, “Ms. Incognito” combines several compelling elements:
Identity Theft Thriller: The protagonist isn’t just pretending to be someone else – she’s completely erasing her past and creating a new persona.
Rural vs. Urban Dynamics: The contrast between Young Ran’s harsh urban bodyguard life and the peaceful countryside setting creates unique storytelling opportunities.
Survival Stakes: This isn’t about finding love – it’s about literally surviving long enough to secure a future.
The Dangerous Game Begins
Recent teasers reveal the mounting tension as Jung Jinyoung’s character grows suspicious of Jeon Yeo-been’s motives as she enters his village. The question isn’t whether romance will bloom, but whether Young Ran can maintain her facade long enough to survive the three-month contract.
As curiosity builds over whether Young Ran can fool everyone as the “perfect Bu Se Mi,” tension rises when someone begins to question her true identity.
Production Excellence
Director Yoo Kwan-mo and writer Hyun Kyu-ri have crafted a narrative that promises to keep viewers on edge. The drama’s poster imagery suggests a sophisticated thriller that doesn’t shy away from the darker implications of desperate circumstances driving people to extreme measures.
For more K-drama previews and upcoming releases, explore our comprehensive Korean drama coverage and crime thriller recommendations.
Stay updated with the latest K-drama premieres and thriller recommendations on TechnoSports Entertainment.
Frequently Asked Questions
Q1: What makes Ms. Incognito different from other contract marriage K-dramas?
A1: Ms. Incognito elevates the contract marriage trope by combining it with identity theft and survival thriller elements. Unlike typical romantic contracts, Jeon Yeo-been’s character must completely erase her identity as bodyguard Kim Young Ran and become “Bu Se Mi” while dangerous forces led by Jang Yoon-ju’s character actively hunt her down. The stakes are literally life or death, not just romantic.
Q2: When and where can viewers watch Ms. Incognito?
A2: Ms. Incognito premieres on September 29, 2025, on ENA network, airing every Monday and Tuesday at 22:00 KST. The 12-episode crime-romance drama is produced by Kross Pictures and Trii Studio. International streaming availability will likely be announced closer to the premiere date.
