Moj, India’s leading short video platform, has partnered with Dolby Laboratories to bring Dolby Vision HDR to its community, making it the first Indian social media platform to offer this advanced image quality.
Moj becomes the first Indian short video platform to deliver Dolby Vision
With Dolby Vision, content creators on the short video platform can now produce and share videos with vibrant colors, improved contrast, and enhanced details, creating a captivating and lifelike viewing experience. Dolby Vision goes beyond HDR by dynamically optimizing image quality based on the viewer’s device and platform, ensuring stunning visuals for every video.
This collaboration signifies a significant advancement for Moj, allowing creators to tell richer stories and enabling viewers to enjoy a more immersive and enhanced viewing experience. Additionally, advertisers now have the opportunity to showcase their products in a more impactful and realistic way to their target audience.
Users can capture videos in Dolby Vision using compatible iOS or Android devices and upload them on the Dolby Vision-enabled Moj app to reach a wider audience. Karan Grover, Sr. Director Commercial Partnerships at Dolby Laboratories, expressed excitement about the collaboration and highlighted the ability of Moj creators and consumers to capture videos with exceptional resolution and image quality, immersing them in a detailed and textured visual experience.
