Mercedes-Benz India achieved record-breaking Navratri sales, retailing over 2,500 luxury cars during the nine-day festive period—translating to one car sold every six minutes. With an average price of ₹1 crore per vehicle, the company generated ₹1 crore in revenue every six minutes during this phenomenal sales streak.
Table of Contents
Record-Breaking Navratri Performance
| Metric | Achievement |
|---|---|
| Total Cars Sold | 2,500+ units |
| Duration | 9 days (Navratri 2025) |
| Sales Frequency | 1 car every 6 minutes |
| Average Price | ₹1 crore per car |
| Revenue Rate | ₹1 crore every 6 minutes |
| Year-on-Year Growth | Best-ever Navratri sales |
September 2025: 36% Growth
Mercedes-Benz India recorded best-ever sales with 36% growth in September 2025, driven by festive demand and GST 2.0 benefits. The company’s retail network capitalized on the auspicious buying period, setting new benchmarks for luxury car sales in India.
Between April and September 2025, Mercedes-Benz sold 9,357 vehicles in India, representing a 4% increase compared to the previous year.
GST 2.0 Impact
The reduction in GST rates significantly boosted consumer sentiment, making luxury cars more accessible during the festive season. This tax benefit, combined with traditional Navratri purchasing momentum, created the perfect storm for record sales.
What This Means for Luxury Car Market
- Growing Affluence: The ability to sell 2,500+ cars averaging ₹1 crore each demonstrates India’s expanding wealthy class and their appetite for premium automobiles.
- Festive Buying Power: Navratri remains a crucial sales period for luxury brands, with auspicious timing driving significant purchase decisions.
- Brand Dominance: Mercedes-Benz India maintains its position as the country’s highest-selling luxury car brand, consistently outpacing competitors.
Breaking Down the Numbers
Selling one car every 6 minutes means:
- 10 cars per hour during Navratri
- 240 cars per day across the 9-day period
- ₹2,500 crore+ revenue from Navratri sales alone
Mercedes-Benz India Chairman Santosh Iyer revealed these impressive figures in a media interview, highlighting the brand’s exceptional performance during the festive period.
Looking Ahead
This record-breaking Navratri performance positions Mercedes-Benz strongly for the upcoming wedding season and year-end festivities. The combination of GST benefits, product portfolio strength, and strong brand appeal continues to drive growth in India’s luxury car segment.
The one-car-every-six-minutes achievement isn’t just a sales milestone—it’s a testament to changing consumer preferences and India’s growing position as a key luxury automobile market.
FAQs
How many cars did Mercedes-Benz sell during Navratri 2025?
Mercedes-Benz sold over 2,500 cars during the 9-day Navratri period, averaging one car every 6 minutes.
What was the average price of Mercedes-Benz cars sold during Navratri?
The average price was ₹1 crore per vehicle, generating ₹1 crore revenue every 6 minutes.
