The May 2026 brand rankings are live, and the competition is fierce! Trot

legend Lim Young Woong dominates at #1, fueled by unmatched consumer trust. Meanwhile,

"Lovely Runner" star Byeon Woo-seok surges to #2, becoming the ultimate 2026 "IT

Boy." Global icon Son Heung-min holds steady at #3, proving that star power

remains the ultimate currency in today's high-stakes marketing arena.