BCCI’s Title Sponsorship Tender, Mastercard Exits: What’s Next for Team India?

BCCI’s Title Sponsorship Tender: The Board of Control for Cricket in India (BCCI) is undergoing significant changes in its sponsorship landscape. With Mastercard’s exit as the title sponsor for Team India, the BCCI has released a tender to find a replacement. As the next bilateral series in India approaches, all eyes are on the board’s moves to secure a new sponsor.

Let’s have a look into the developments and implications of Mastercard’s departure and the BCCI’s quest for a fresh title sponsor: BCCI’s Title Sponsorship Tender

Mastercard’s Exit and History

Mastercard took over the title sponsorship from PayTM in September 2022 and fulfilled its obligations until March 2023. However, the payment processing company chose not to renew the deal with BCCI after March, leading to the board’s decision to seek a new sponsor.

Need for a New Sponsor

With the next bilateral series in India scheduled for September, the BCCI aims to secure a new title sponsor swiftly. The title sponsorship rights for various events are up for grabs, and the board is keen on attracting a reputable sponsor to continue supporting Team India.

Challenges in Finding Suitors

The BCCI faced challenges in finding suitors for title sponsorship in the past. Many companies showed more interest in the Indian Premier League (IPL) than bilateral rights. The lack of response from corporate houses prompted the BCCI to reduce the sponsorship price to Rs 3 crore per game.

Tender Details and Process

The BCCI has invited bids from reputed entities for acquiring the Title Sponsor Rights. Interested parties must purchase the Invitation to Tender (ITT) document by paying a non-refundable fee of INR 1,00,000 (Indian Rupees One Lakh Only) plus applicable Goods and Services Tax. The ITT will be available for purchase until August 21, 2023, and the entire process will be finalized by September 15.

Potential Impact on BCCI Revenue

This year could be a period of correction for the BCCI concerning revenue generation. Apart from title sponsorship, jersey and kit sponsorship rights also play a significant role in the board’s income. The recent deal with Dream11 as the jersey sponsor for Team India and Adidas as the kit sponsor reflects the changing landscape in sponsorship deals.

The Journey Ahead

Finding a suitable title sponsor is vital for Team India’s financial stability and growth. As the bidding process unfolds, the BCCI will carefully evaluate the offers to secure a sponsor that not only offers branding opportunities but also contributes to the growth of Indian cricket through meaningful engagements.

FYQ3F HVUAARcnd BCCI's Title Sponsorship Tender, Mastercard Exits: What's Next for Team India?

Mastercard’s exit as the title sponsor for Team India has initiated a tender process by the BCCI to find a new sponsor. As the board navigates through this crucial phase, it aims to secure a sponsor that can support Team India’s journey and contribute to the growth of cricket in the country. The upcoming months will be significant as the BCCI finalizes the deal with a new title sponsor, paving the way for a new chapter in Indian cricket’s sponsorship landscape.

Read more : Will IPL 2024 Move Out of India? Examining the Possible Reasons and Alternatives

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Which Top Cricketers Might Lose Their BCCI Central Contracts?

BCCI: Which Top Cricketers Might Lose Their BCCI Central...

Every year, cricket fans eagerly await the announcement of the BCCI central contract list – a prestigious...
BCCI Women's Central Contracts Revealed: Harleen Deol Dropped, Shreyanka Patil Gets a Well-Deserved Reward

BCCI Women’s Central Contracts Revealed: Harleen Deol Dropped, Shreyanka...

In a move that has cricket enthusiasts talking, the BCCI contract list 2024 for women cricketers features...
IPL 2025

IPL 2025 : BCCI Grants New Powers to 4th...

IPL 2025 : The Board of Control for Cricket in India (BCCI) has introduced a significant change...
IPL 2025: Cricket’s Biggest Festival Returns with New Rules and Familiar Heroes

IPL 2025: Cricket’s Biggest Festival Returns with New Rules...

IPL 2025: The evening air crackles with anticipation. Stadium lights blaze against the darkening sky. Thousands of...
BCCI Rewards Team India with INR 58 Crore for Champions Trophy Triumph

BCCI Rewards Team India with INR 58 Crore for...

The Board of Control for Cricket in India (BCCI) has announced a substantial cash reward of INR...

LATEST NEWS

Ajinkya Rahane Faces More Setbacks: Can KKR Turn Things Around at Eden Gardens?

Are you ready to dive into the latest drama unfolding in IPL 2025? As the Kolkata Knight Riders prepare to face Sunrisers Hyderabad at...

ISL 2024-25 Semifinal: Jamshedpur FC vs Mohun Bagan SG – Preview, Prediction and Where To Watch The Match LIVE

Jamshedpur FC will welcome Mohun Bagan Super Giant for the first leg of their Indian Super League (ISL) 2024-25 semi-final clash on Thursday. The...

Copa del Rey 2024/25 Semi-final: Atletico Madrid vs Barcelona – Preview, Prediction and Where to The Match Live

Atletico Madrid will face Barcelona in the second leg of their Copa del Rey semi-final at the Metropolitano Stadium. The tie is delicately balanced after...

Orange Cap in IPL 2025: Top 10 players with the most runs in IPL 2025 until Match 14 – RCB vs GT

Orange Cap in IPL 2025: Cricket lovers, gather 'round! The IPL 2025 fever is hitting new heights, and one of the most exciting sideshows...

Featured