In an exciting development, the International Cricket Council (ICC) has teamed up with Mastercard to create a global partnership for the ICC Men’s Cricket World Cup 2023. This strategic alliance promises to offer cricket fans a series of ‘priceless’ experiences that will make the upcoming tournament even more memorable. With cricket being a beloved sport across India, South Asia, and beyond, this collaboration is set to elevate the fan experience to new heights. Let’s delve into the details of this remarkable partnership and the exceptional benefits it holds for cricket enthusiasts.
Mastercard, a global technology company in the payments industry, aims to power an inclusive digital economy that benefits everyone, everywhere. Through secure data, networks, partnerships, and innovation, the solutions empower individuals, financial institutions, governments, and businesses. With a presence in over 210 countries and territories, The commitment to unlocking priceless possibilities resonates worldwide.
As the global governing body for cricket, the ICC represents 108 members, administering major international tournaments and setting professional standards. From the ICC World Test Championship Final to the ICC Men’s and Women’s Cricket World Cups and T20 World Cups, the ICC plays a pivotal role in shaping international cricket. Through its Integrity Unit, the ICC ensures fair play, taking action against corruption and match-fixing to maintain the sport’s integrity.
A Global Partnership of Distinction
On August 23, 2023, the ICC officially announced its collaboration with Mastercard as a Global Partner for the ICC Men’s Cricket World Cup 2023, scheduled to take place in India from October 5 to November 19. This partnership signifies the commitment of both organizations to enhancing the fan experience and making the World Cup an unforgettable event for cricket lovers around the world.
Creating ‘Priceless’ Moments for Fans
Mastercard’s tradition of providing unique experiences to its cardholders and customers takes a thrilling turn with this partnership. Recognizing cricket’s immense popularity in India, South Asia, and various global regions, Mastercard is keen to place fans at the heart of the action. The collaboration promises to offer cricket aficionados unparalleled opportunities to engage with the sport they love.
Exclusive Benefits for Mastercard Cardholders
As part of this partnership, Mastercard cardholders will be treated to a host of exclusive benefits. These include the opportunity to purchase match tickets during a 24-hour pre-sale window, ensuring they secure their spots for the most anticipated matches. But that’s not all. Cardholders will have the chance to get up close and personal with cricket legends, witness the ICC Men’s Cricket World Cup trophy firsthand, and enjoy unique access on match days. Additionally, young fans aged 12-18 will have the exciting opportunity to be a part of the flagbearer program, adding a touch of youthful enthusiasm to the event. Moreover, a range of special offers on official ICC merchandise will further enhance the Mastercard experience.
Mastercard’s Dedication to Cricket
This partnership underscores Mastercard’s commitment to the sport of cricket. By adding the ICC Men’s Cricket World Cup 2023 to its prestigious roster of international sports sponsorships, which includes the likes of UEFA Champions League and the PGA Tour, Mastercard demonstrates its genuine passion for connecting with audiences through their love for sports.
A Testimonial from the ICC
ICC Chief Executive, Geoff Allardice, expressed his delight in having Mastercard as a global partner for the ICC Men’s Cricket World Cup 2023. He acknowledged Mastercard’s rich history of sports partnerships and shared his anticipation of the benefits this collaboration will bring to cricket fans worldwide. This partnership signifies the merging of the ICC’s dedication to cricket’s growth with Mastercard’s commitment to creating memorable experiences.
A Message from Mastercard
Raja Rajamannar, Chief Marketing and Communications Officer, emphasized the universal passion for cricket, particularly in India and South Asia. He expressed the excitement of partnering with the ICC to bring fans closer to their love for the sport. Rajamannar reinforced the dedication to connecting customers, cardholders, and cricket enthusiasts with countless priceless possibilities throughout the tournament.
The Mastercard and ICC partnership for the ICC Men’s Cricket World Cup 2023 marks a significant milestone in the world of sports collaborations. By combining Mastercard’s commitment to delivering unique experiences with the ICC’s dedication to cricket’s growth, this partnership is set to elevate the fan experience to new heights. With exclusive benefits for Mastercard cardholders, the tournament promises to provide ‘priceless’ moments that will be cherished by cricket enthusiasts for years to come. As the excitement builds for the World Cup, this collaboration exemplifies how sports and partnerships can unite and engage audiences on a global scale.
