# “Teri Brand Ko Aman Chahiye” — Why boAt’s Aman Gupta Bet ₹2 Crore on a Loss-Making Snack Startup in Shark Tank India

URL: https://technosports.co.in/making-snack-startup-in-shark-tank-india/  
Published: 2026-02-19  
Updated: 2026-02-19  
Author: Reetam Bodhak

Four sharks said no. One said yes — and changed everything. That’s the short version of what happened when **Mama Nourish** walked into the Shark Tank India Season 5 tank with LadduBars, grandma-inspired nutrition, and a business that was, by every conventional metric, still losing money. Aman Gupta didn’t just see numbers. He saw a brand worth building.

## Mama Nourish × Shark Tank India — Deal Breakdown

| Detail | Info |
| --- | --- |
| **Episode** | Shark Tank India Season 5, Episode 32 |
| **Founders** | Kunal Goel, Usha Shrotriya & Yash Parashar |
| **Founded** | 2023 |
| **HQ** | Mumbai |
| **Ask** | ₹60 Lakhs for 1.5% equity (valuation: ₹40 Cr) |
| **Deal closed** | ₹2 Crore for 20% equity (valuation: ₹10 Cr) |
| **Investor** | Aman Gupta (boAt co-founder) |
| **Revenue FY23-24** | ₹6.64 Lakhs |
| **Revenue FY25-26** | ~₹3 Crore (projected) |
| **Products** | LadduBars — gluten-free, millet-based, preservative-free |

## What Happened in the Tank?

![](https://technosports.co.in/wp-content/uploads/2026/02/image-1223-1024x576.png)

The pitch started ambitiously — the founders walked in asking for ₹60 lakh at a ₹40 crore valuation. For a company that was still deep in the red, that raised immediate eyebrows.

One by one, the sharks stepped back. **Namita Thapar** flagged a lack of execution discipline. **Ritesh Agarwal** pointed to a missing product-market fit. **Kunal Bahl** pointed at the unit economics and the slow growth rate. All three passed.

But **Aman Gupta** saw something the others didn’t — a brand with genuine soul. Rooted in the idea of modernising traditional Indian nutrition (think grandmother’s recipes turned into on-the-go snack bars), Mama Nourish had the kind of authentic, clean-label positioning that is genuinely hard to manufacture. His line — *“Teri brand ko Aman chahiye”* — instantly became one of the most quoted moments of the season.

His offer? A sharp downward revision: ₹2 crore for 20% equity at a ₹10 crore valuation. The founders accepted. It was a significant dilution from their original ask, but they were getting far more capital and, crucially, one of India’s most recognisable startup investors behind them.

**Mama Nourish** now plans to channel the investment toward expanding on quick commerce platforms, deploying vending machine distribution, improving unit economics, and proving the product-market fit that the other sharks questioned. Their revenue trajectory — from ₹6.64 lakh to a projected ₹3 crore in just two financial years — suggests the fundamentals are moving in the right direction.

For context on Aman Gupta’s broader entrepreneurial journey and investment philosophy, his [Wikipedia page](https://en.wikipedia.org/wiki/Aman_Gupta) traces everything from his boAt origin story to his Shark Tank India presence across five seasons.

For the latest Shark Tank India Season 5 deals, startup stories, and episode highlights, visit [TechnoSports](https://technosports.co.in) and explore all [entertainment and business updates here](https://technosports.co.in/category/entertainment/).

## FAQs

### **Q: What deal did Mama Nourish close on Shark Tank India Season 5?**

 Mama Nourish secured ₹2 crore for 20% equity from Aman Gupta at a ₹10 crore valuation — a far bigger cheque than their original ask of ₹60 lakh, but at a significantly lower company valuation.

### **Q: Why did the other sharks reject Mama Nourish on Shark Tank India?**

 Namita, Ritesh, and Kunal all cited concerns around missing product-market fit, poor unit economics, and the need for stronger execution discipline — pointing to the brand being too early-stage for their investment criteria.