Kajol’s supernatural drama “Maa” is fighting hard at the box office, and Tuesday brought some much-needed relief! The film saw a slight uptick in collections thanks to the popular “Discount Tuesday” scheme, managing to collect ₹2.75 crore on its fifth day. But is this enough to save the film from stiff competition?
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Maa’s 5-Day Box Office Journey
The Vishal Furia-directed supernatural thriller has been on a rollercoaster ride since its release. After a decent opening weekend, the film faced the typical Monday blues but managed to bounce back slightly on Tuesday.
Day-Wise Collection Breakdown
| Day | Collection (₹ Crore) | Performance |
|---|---|---|
| Day 1 (Friday) | 4.75 | Strong opening |
| Day 2 (Saturday) | 6.00 | Weekend growth |
| Day 3 (Sunday) | 6.75 | Peak performance |
| Day 4 (Monday) | 2.50 | Monday drop |
| Day 5 (Tuesday) | 2.75 | Slight recovery |
| Total | 22.75 | 5-day total |
The Power of Discount Tuesday
Tuesday’s ₹2.75 crore collection proves that pricing strategy can significantly impact footfalls. The growth for the movie has come due to the ‘Discount Tuesday’ offer where tickets for the movie in most theatres are available at prices of Rs 149 or under.
This discount scheme has become a lifeline for mid-budget films, allowing audiences to experience cinema at affordable rates. For a supernatural thriller like “Maa,” which relies heavily on the big-screen experience, such initiatives can make the difference between success and failure.
Week 1 Projections: The ₹27 Crore Target
Industry experts predict that “Maa” will conclude its first week with collections in the ₹26.5-27 crore range. While this might seem modest for a Kajol-starrer, it’s actually quite respectable given the current competitive landscape.
Factors Affecting Performance:
- Stiff Competition: Films like “Sitaare Zameen Par” and “F1” are drawing audiences
- Genre Challenge: Supernatural thrillers have limited mass appeal
- Screen Count: Limited to specific audience segments
The Economics Behind Maa
Despite being a “pricey film,” “Maa” has its financial foundation sorted. The non-theatrical rights have been sold at premium rates because the film was marketed as a story linked to the world of Shaitaan. This connection to Ajay Devgn’s successful horror franchise has helped secure better deals.
The film’s revenue streams include:
- Theatrical Collections: ₹22.75 crore (and counting)
- Non-Theatrical Rights: Sold at premium rates
- Global Share: Expected ₹18-20 crore worth
What Makes Maa Special?
Beyond the numbers, “Maa” represents Kajol’s return to the supernatural genre after a considerable gap. The film explores themes of motherhood through a paranormal lens, offering audiences something different from typical Bollywood fare.
Cast Highlights:
- Kajol as the lead protagonist
- Ronit Roy in a pivotal role
- Indraneil Sengupta in supporting cast
- Direction: Vishal Furia
The Challenge Ahead: Week 2 Competition
The real test for “Maa” begins now. With “Metro…In Dino” and “Jurassic World” entering theaters, the film faces an uphill battle. Even Rs 35 crore will be difficult, despite a certain acceptance.
This highlights the brutal reality of Bollywood box office dynamics, where even decent films struggle against major releases.
Kajol’s Future Projects
Post “Maa,” Kajol fans have exciting content to look forward to. Her next project “Sarzameen” co-stars Prithviraj Sukumaran and Ibrahim Ali Khan, and will stream on JioHotstar from July 25, 2025.
For more insights into Bollywood box office trends and actress career trajectories, explore our comprehensive entertainment coverage.
The Bigger Picture
“Maa’s” performance reflects broader industry trends where mid-budget films face increasing challenges. The Indian film industry continues to evolve, with audience preferences shifting toward either big-budget spectacles or unique content offerings.
Industry Takeaways:
- Discount pricing strategies can boost collections
- Non-theatrical rights provide crucial revenue safety nets
- Franchise connections help in marketing and sales
- Competition timing significantly impacts performance
Final Verdict
While “Maa” may not emerge as a massive commercial success, it demonstrates Kajol’s continued box office pull and the importance of strategic pricing in modern cinema. The film’s journey reminds us that in today’s competitive landscape, every rupee earned is a victory.
For the latest updates on box office collections and entertainment industry analysis, stay connected with TechnoSports Entertainment.
Will “Maa” manage to cross the ₹35 crore mark despite upcoming competition? Only time will tell, but Tuesday’s performance certainly offers hope.
FAQs
How much Maa has earned on fifth day?
Rs. 22.75 Cr
