# Lxme Teams Up With Shiprocket to Bring UPI Payments and Free Digital Gold Rewards to Hundreds of D2C

URL: https://technosports.co.in/lxme-teams-up-with-shiprocket-to-bring-upi/  
Published: 2026-09-22  
Updated: 2026-09-22  
Author: Reetam Bodhak

Everyday shopping is about to get a little more rewarding for Indian women. **Lxme**, the country’s leading financial platform for women, has announced a strategic partnership with **Shiprocket** to expand Lxme UPI across India’s booming direct-to-consumer (D2C) commerce ecosystem — turning routine online purchases into a wealth-building opportunity.

The rollout has already gone live across the **Fastrr by Shiprocket** merchant network, giving eligible shoppers the chance to earn Digital Gold simply by paying the way they normally would.

## Lxme: Overview

| Detail | Information |
| --- | --- |
| Companies | Lxme, Shiprocket (via Fastrr) |
| Announcement Date | September 22, 2026 |
| Reward | Digital Gold on eligible UPI transactions |
| Merchant Reach | 500+ merchant websites |
| Categories Covered | Beauty, grocery, D2C commerce |
| Integration Type | No additional setup required for merchants |
| Partnership Type | Non-exclusive |

## Turning Checkout Into a Wealth-Building Moment

According to Lxme founder Priti Rathi Gupta, payments are among the most frequent financial interactions people have — yet they rarely contribute to long-term financial security. By rewarding transactions with **[digital gold](https://en.wikipedia.org/wiki/Digital_gold_currency)**, the partnership aims to embed small, consistent wealth creation into everyday spending habits.

![Lxme](https://technosports.co.in/wp-content/uploads/2026/09/Lxme-3-2.jpg)

Fastrr CEO Gaurav Mangla echoed this, framing checkout as a decisive moment in the shopping journey — one that can now offer tangible financial value beyond simple convenience.

## Addressing a Real Gap in Women’s Financial Inclusion

The move comes on the heels of Lxme’s recent report with EY, *Unlocking Her Wealth: The Untapped Economy*, which found that more than two-thirds of a woman’s journey from financial access to durable wealth remains structurally blocked in India. This partnership is a direct attempt to close that gap through a channel women already use daily.

## What This Means for Shoppers?

With Lxme UPI now live across hundreds of D2C merchant sites spanning beauty, grocery, and lifestyle categories, everyday purchases can start contributing toward long-term savings — no extra steps required from the shopper’s side.

For more fintech and business news updates, check out coverage on [TechnoSports](https://technosports.co.in).

## FAQs

### **Q1. How does Lxme UPI reward users?**

  
Eligible UPI transactions made through partnered merchant platforms earn users Digital Gold, contributing to long-term wealth building.

### **Q2. Which merchants currently support Lxme UPI through this partnership?**

  
The integration is live across 500+ merchant websites in the Fastrr by Shiprocket ecosystem, spanning beauty, grocery, and D2C commerce categories.