# Love Bait: Woo Do Hwan and Chae Soo Bin’s New Netflix Thriller, Explained

URL: https://technosports.co.in/love-bait-woo-do-hwan-and-chae-soo-bins/  
Published: 2026-08-26  
Updated: 2026-08-26  
Author: Reetam Bodhak

A psychopathic heir who’s never felt love. A woman who’s stopped believing in it. Netflix’s upcoming K-drama *Love Bait* is building one of 2027’s most intriguing romance-thriller premises, and the cast pairing behind it has fans already paying attention.

## What Is Love Bait About?

*Love Bait* follows Kwon Chae U, the brilliant but psychopathic heir to a powerful conglomerate, whose congenital condition has left him unable to understand human emotion. His path crosses with So Yi Yeon, a devoted arborist who sees love as little more than an illusion after a childhood shaped by discrimination and isolation. As their lives intertwine, the story tracks whether a man incapable of love can actually learn to feel it — and whether a woman who’s shut her heart off can let someone back in.

The series is adapted from the webnovel *Flowers Are Bait* and written by Kim Yi Young, whose past credits include *Haechi*, *Dong Yi*, and Netflix’s *Celebrity*.

![](https://technosports.co.in/wp-content/uploads/2026/08/Love-Bait-2-1-1024x576.webp)

## Who’s Starring?

Woo Do Hwan leads as Kwon Chae U, a role built around a dramatic emotional transformation. He’s best known to Netflix audiences for both seasons of *Bloodhounds*, alongside roles in *Mr. Plankton* and *The King: Eternal Monarch*.

Chae Soo Bin plays So Yi Yeon. She previously starred in Netflix’s *The Fabulous* and *When the Phone Rings*, with a third Netflix series, *Take Charge of My Heart*, also due later this year.

## Love Bait: Overview

| Detail | Information |
| --- | --- |
| Title | Love Bait |
| Genre | Psychological romance-thriller |
| Based on | Webnovel “Flowers Are Bait” |
| Network | SBS, simulcast on Netflix |
| Lead cast | Woo Do Hwan, Chae Soo Bin |
| Episodes | 12, ~70 minutes each |
| Filming starts | October 2026 |
| Expected air date | May 2027 (Wed/Thu slot) |

## Why This One Stands Out

Emotionally-repressed-lead romances are a well-worn K-drama tradition, but pairing a psychopathy storyline with a slow-burn redemption arc gives *Love Bait* a sharper psychological edge than the usual rom-com formula. With [Woo Do Hwan](https://en.wikipedia.org/wiki/Woo_Do-hwan) taking on a role built around a hard emotional transformation, and a writer with a track record across historical dramas and Netflix originals, expectations are already building well ahead of filming.

For more upcoming K-drama announcements and casting news, browse [TechnoSports’ K-drama hub](https://technosports.co.in/entertainment/), and check our roundup of [other Netflix K-dramas coming in 2026 and 2027](https://technosports.co.in/).

## FAQs

### **When will Love Bait be released?**

 It’s expected to air on SBS and stream on Netflix starting May 2027.

### **Who are the lead actors in Love Bait?**

Woo Do Hwan and Chae Soo Bin lead the cast as Kwon Chae U and So Yi Yeon.