In an exclusive interview with Roopak Krishnan, Head of Marketing at Logitech India, we delved deep into the evolving gaming landscape in India, Logitech’s strategic initiatives, and the future of gaming peripherals. Here are the key insights from our conversation.
Table of Contents
Exclusive Interview: Logitech India’s Head of Marketing Shares Insights on Gaming Industry’s Future
Post-COVID Gaming Evolution
The gaming industry has shown remarkable resilience post-COVID, with adoption rates remaining stable and even growing. Krishnan emphasized that the gaming ecosystem has matured significantly, with parents now viewing gaming more positively. The government’s support through initiatives like the AVGC (Animation, Visual Effects, Gaming, and Comics) division and Prime Minister Modi’s engagement with gamers has further legitimized the industry.
Logitech’s Market Strategy
When discussing Logitech India’s approach to different market segments, Krishnan explained that the company maintains a diverse product portfolio catering to various user needs:
- Premium Segment: High-end products for professional gamers and enthusiasts
- Mid-Range Options: Quality peripherals for regular gamers
- Entry-Level Products: Accessible options for budding gamers
Geographic Expansion
Contrary to the perception that Logitech focuses primarily on tier-1 cities, Krishnan highlighted their strong distribution network across tier-2 and tier-3 cities. He noted that gaming adoption follows internet penetration, and with improving internet speeds in smaller towns, gaming is seeing significant growth in these areas.
Mobile Gaming and Future Products
While acknowledging that 85-90% of Indian gamers start with mobile gaming, Krishnan shared Logitech India’s strategy for this segment:
- Mobile-First Products: The G435 headset is specifically designed for mobile gamers
- Cross-Platform Compatibility: Products that work across mobile, PC, and console platforms
- Future Plans: Potential exploration of the handheld gaming market, though no immediate plans for Logitech G Cloud in India
Latest Product Launches
Krishnan detailed recent launches including:
- Pro X Superlight 2: Their lightest gaming mouse with advanced features
- Pro X Superlight 2 Dex: An ergonomic right-handed variant
- New Features: Hero 2 sensors, lightspeed technology, and improved battery life
Professional and Mac Users
For professional users, particularly Mac users, Logitech India continues to innovate with products like the MX Master 3S, which offers:
- Cross-device compatibility
- App-specific customization
- Flow technology for seamless file transfer
Future Outlook
Looking ahead to 2025, Krishnan shared optimistic views about:
- Regular Product Launches: New offerings every six months
- Focus on Pro Series: Continued emphasis on professional gaming equipment
- Industry Growth: Multiple career opportunities in gaming, from development to hardware
Conclusion
The interview revealed Logitech’s strong commitment to the Indian gaming market and its understanding of diverse user needs. With the gaming industry receiving support from both government and corporate sectors, Logitech is well-positioned to continue its growth trajectory in India while supporting the gaming community’s development.
Krishnan concluded with a message of gratitude to Logitech fans and expressed hope for seeing more Indian professional athletes competing on the global stage consistently.
This interview provides valuable insights into the gaming peripheral industry and Logitech’s role in shaping its future in India. Whether you’re a professional gamer, content creator, or casual user, Logitech’s comprehensive approach to product development and market understanding demonstrates their commitment to serving all segments of the gaming community.
