Lionsgate Play is rewriting the rules of Indian cinema. By dropping massive Hollywood blockbusters into theaters before streaming, they’ve ignited a 25% surge in subscriptions.

This hybrid strategy is crushing box office records and forcing giants like Netflix to rethink their game. It’s a bold, dual-revenue evolution that keeps global content center stage while revolutionizing how India consumes premium entertainment.

This hybrid strategy is crushing box office records and forcing giants like Netflix to rethink their game. It’s a bold, dual-revenue evolution that keeps global content center stage while revolutionizing how India consumes premium entertainment.