The future of home appliances arrives in Europe! LG announces the European rollout of ThinQ AI at IFA 2025 Berlin, introducing a revolutionary smart home platform that makes appliances smarter over time through AI-powered updates and predictive maintenance.
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ThinQ AI: Two-Pronged Smart Home Revolution
LG’s ThinQ AI combines two powerful services – ThinQ UP and ThinQ Care – creating appliances that continuously improve through software updates while preventing problems before they occur. This marks a fundamental shift from static appliances to evolving smart home companions.
LG ThinQ AI Platform Features
| Service | Capability |
|---|---|
| ThinQ UP | New functions via software updates |
| ThinQ Care | Predictive maintenance & diagnostics |
| Launch Region | Europe (September 2025) |
| Global Rollout | Later in 2025 |
Appliances That Adapt to Your Lifestyle
ThinQ UP transforms washing machines and refrigerators by delivering new functions through regular updates, ensuring appliances stay relevant to changing user needs. Meanwhile, ThinQ Care provides smart diagnostics and early fault detection, guiding users through simple fixes to minimize downtime.
Europe-Focused Eco-Conscious Features
The European launch includes region-specific features targeting environmentally conscious consumers. Washing machines gain Energy Saving Mode, while refrigerators feature AI Saving Mode to reduce electricity consumption – addressing Europe’s sustainability priorities.
Practical convenience upgrades include washing machine drum cleaning reminders and “Fresh Keeper” function preventing odors from damp clothes. Refrigerators receive Night View dimmed displays and Smart Fill systems for precise water dispensing.
Customer-Driven Innovation Through Feedback
The ThinQ app’s “Share Your Ideas” feature lets customers suggest new functions for future development. This collaborative approach ensures appliance evolution matches real-world user needs and preferences.
Zero Labour Home Vision
At IFA 2025, LG showcases its “Zero Labour Home” concept demonstrating how voice recognition and automation deliver personalized appliance settings for different household routines, representing the future of effortless home management.
“Our innovative ThinQ AI platform offers differentiated convenience and efficiency through continuous upgrades and intelligent, proactive care,” says Lyu Jae-cheol, president of LG Home Appliance Solution Company.
This European launch represents LG’s commitment to transforming static appliances into intelligent, evolving home systems that learn, adapt, and improve continuously.
For comprehensive smart home technology coverage and appliance innovations, explore our technology section covering the latest developments from IFA 2025.
FAQs
When will LG ThinQ AI be available in European markets?
The platform launches across key European markets in September 2025, following IFA 2025 announcement.
How do ThinQ UP and ThinQ Care differ in functionality?
ThinQ UP adds new features through updates, while ThinQ Care provides predictive maintenance and diagnostics.
