# Lexar Celebrates 30 Years With Argentina Football Partnership

URL: https://technosports.co.in/lexar-30-years-with-argentina-football/  
Published: 2026-01-06  
Updated: 2026-01-06  
Author: Hardik Dhamija

Lexar is marking its 30th anniversary at [CES 2026](https://technosports.co.in/?s=CES+2026) with an exciting announcement that bridges technology and sports. The storage solutions pioneer has partnered with the Argentina National Football Team while unveiling its AI Storage Core vision for next-generation devices.

![Lexar](https://images.technosports.co.in/2026/01/Lexar-1-1-1024x683.jpg)

## 30 Years of Storage Innovation

Since 1996, Lexar has evolved from a pioneer in memory card standards into a global brand shaping the workflows of creators, gamers, professionals, and next-generation smart devices. The company now serves over 100 million users across 70+ countries through more than 100,000 sales channels.

## Argentina Partnership Details

| **Partnership Highlights** | **Details** |
| --- | --- |
| **Partner** | Argentina National Football Team |
| **Role** | Global Storage Partner |
| **Co-branded Products** | Air Portable SSD, SL500 Portable SSD |
| **Launch Timeline** | First Half of 2026 |

This collaboration unites Argentina’s champion football legacy with Lexar’s three-decade commitment to reliable storage, helping fans preserve their most memorable moments.

![](https://images.technosports.co.in/2026/01/Lexar-3-1.webp)

## New Products at CES 2026

Lexar showcased several cutting-edge products at its booth:

**Professional SILVER PLUS microSDXC**: The world’s fastest 2TB UHS-I microSD card, offering up to 255MB/s read and 180MB/s write with 4K60P video recording, perfect for action cameras and drones.

**Air Portable SSD**: Weighing just 0.6 oz, this ultra-lightweight storage features automatic backup through the Lexar App for mobile creators.

**PLAY X PCIe 4.0 NVMe SSD**: Delivering speeds up to 7400MB/s read and 6500MB/s write for gaming and content creation.

![](https://images.technosports.co.in/2026/01/Lexar-2-1-1024x576.jpg)

## The AI Storage Core Vision

As artificial intelligence moves from cloud to edge devices, Lexar introduced its AI Storage Core—a new foundation built on three pillars: performance, reliability, and flexibility. This positions the brand to meet the demands of AI PCs, gaming systems, robotics, and autonomous equipment requiring sustained high-performance storage.

For more tech updates, check out TechnoSports coverage of the latest innovations.

Visit Lexar at CES 2026 (Booth #20234) to explore the complete lineup, or learn more at [lexar.com](https://www.lexar.com/).

## FAQs

### **When will the Argentina co-branded Lexar SSDs be available?**

The co-branded Air Portable SSD and SL500 Portable SSD will launch in the first half of 2026.

### **What makes the SILVER PLUS microSDXC special?**

It’s the world’s fastest 2TB UHS-I microSD card with 255MB/s read speeds and 4K60P video support.