# Lee Kang In Joins K-Pop Powerhouse

URL: https://technosports.co.in/lee-kang-in-joins-k-pop-powerhouse/  
Published: 2026-08-14  
Updated: 2026-08-14  
Author: Reetam Bodhak

Football meets K-pop! Atlético Madrid star Lee Kang In just inked a massive management deal with THEBLACKLABEL, home to icons like Rosé and Taeyang.

This isn’t a transfer—it’s a brand evolution. By joining an entertainment-first agency, the midfielder is set to dominate off-field media, fashion, and global endorsements. The future of athlete branding has officially leveled up!