# LE SSERAFIM Headlines Viki’s “Pass It On” Campaign: A Love Letter to Fandom

URL: https://technosports.co.in/le-sserafim-headlines-vikis-pass-it-on/  
Published: 2026-10-15  
Updated: 2026-10-15  
Author: Reetam Bodhak

Remember the last time you found a show you couldn’t stop watching and immediately texted your friends? That’s the feeling Viki has turned into a brand campaign, and it has brought in one of K-pop’s biggest girl groups to tell the story.

## What Is the “Pass It On” Campaign?

Rakuten Viki, the streaming destination for Asian entertainment, has launched a new brand campaign called **“Pass It On,”** starring [LE SSERAFIM](https://en.wikipedia.org/wiki/Le_Sserafim). The idea is simple and relatable: the excitement of discovering something you love and handing it to the next fan.

Rather than focusing on a single title, the campaign celebrates the shows, stories and shared moments that connect fans across cultures and around the world.

Love K-pop and K-drama news? Keep reading our [K-pop and entertainment coverage](https://technosports.co.in/) on TechnoSports.

## LE SSERAFIM: Campaign Snapshot

| Detail | Info |
| --- | --- |
| **Campaign** | “Pass It On” |
| **Brand** | Rakuten Viki |
| **Star Act** | LE SSERAFIM |
| **Creative Agency** | UNFOLD |
| **Core Idea** | Discovering something you love and sharing it with the next fan |
| **Content Featured** | K-dramas, C-dramas and variety shows |
| **Extras** | Video spot and behind-the-scenes photos |

## How the Spot Works?

In the video, created with creative agency UNFOLD, each LE SSERAFIM member spotlights a favorite Viki show that reflects her personality. The picks span addictive K-dramas, swoon-worthy C-dramas and variety shows.

The clever part is the structure. Each “handoff” between members mirrors how fan culture really spreads: someone discovers a gem, tells a friend, and the chain continues. It’s a neat visual metaphor that makes the campaign feel like a conversation instead of an ad.

For more updates from the K-pop world, check our [latest entertainment news](https://technosports.co.in/) section.

## Why This Pairing Makes Sense?

LE SSERAFIM has a devoted global fanbase, and fandoms are exactly the audience that thrives on recommending things. Pairing a platform built on cross-cultural entertainment with a group that fans actively champion feels natural. The members’ personalities also give the show picks a personal touch, which makes them easier to trust than a generic list.

Behind-the-scenes photos from the shoot have also been released, featuring individual shots of the members. Fans can expect more content from the campaign in the coming days.

## Conclusion

“Pass It On” turns the simple act of recommending a show into a shared fandom moment, with LE SSERAFIM leading the handoff. Watch the spot, pick a new series, and pass it along. Bookmark [TechnoSports](https://technosports.co.in/) for more updates on the campaign.

[Video](https://www.youtube.com/embed/Gkwhwsq8VAg?feature=oembed)

## FAQs

Q1. What is Viki’s “Pass It On” campaign?

It’s a brand campaign by Rakuten Viki that celebrates the joy of discovering a show you love and sharing it with other fans

Q2. What do LE SSERAFIM do in the campaign?

Each member spotlights a favorite Viki show that matches her personality, from K-dramas and C-dramas to variety shows.

  
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