The Indian gaming sector achieved a historic milestone this year as KRAFTON India became the sole gaming organization to earn a Silver recognition at the Effie Awards 2025. Through their ‘BGMI ki Boli’ campaign, KRAFTON India demonstrated creative marketing strength by reaching first place in Effie 2025’s highly contested Direct Marketing category and proving the power of creative marketing within changing industries.
Table of Contents
Why This Win Matters
Winning at the Effie Awards requires exceptional achievement considering the high competitive standards of the Direct Marketing segment. KRAFTON India earned this honorable award while demonstrating their dedication to transforming audience outreach via innovative marketing approaches that inclusive cultural insights. The position as the exclusive game-based winner confirms KRAFTON’s domination of fusing creativity with genuine links to BGMI’s community network.
‘BGMI ki Boli’: Bridging Culture and Gaming
- Celebrating Linguistic Diversity
India’s tapestry of languages was the heartbeat of ‘BGMI ki Boli.’ By weaving in regional phrases and colloquialisms, KRAFTON built a campaign that resonated with players on a deeply personal level. - Immersive Fan Engagement
From interactive challenges to spotting Easter eggs rooted in BGMI lore, the campaign transformed gamers into active participants. This fresh approach not only boosted community excitement but also drove home how BGMI remains India’s most-loved game. - Delivering Real Results
The collective enthusiasm around ‘BGMI ki Boli’ translated to tangible business impact. By reinforcing BGMI’s cultural relevance, KRAFTON secured a stronger foothold in the hearts—and gaming libraries—of fans nationwide.
Kudos from the Top
“We are delighted to have picked up an Effie for KRAFTON and to top it all, for an in-house campaign in the hotly contested Direct Marketing category. Our sincere thanks to our fans who made BGMI ki Boli an outstandingly huge success, and we hope to continue to surprise them with more incredible engagements in 2025 and beyond.”
– Srinjoy Das, Associate Director and Lead of Marketing at KRAFTON India
This genuine appreciation for fans highlights how much community interactions drive KRAFTON’s creative efforts and future plans.
About the Prestigious Effie Awards
Globally recognized for celebrating marketing effectiveness, the Effie Awards honor campaigns that deliver measurable business outcomes while pushing creative boundaries. Hosted by The Advertising Club (TAC) India, the 24th edition of the Effie India Awards 2025 took place at Taj Lands’ End, Mumbai, on 24th January 2025, drawing over 1,200 top professionals from advertising, marketing, media, PR, and more.
Winning an Effie—especially with an in-house campaign—is a rare and remarkable accomplishment, underscoring the talent and strategic innovation that KRAFTON India brings to the table.
Gaming Meets Pop Culture
The triumph of ‘BGMI ki Boli’ proves that gaming has moved far beyond consoles and screens—it’s a driving force in Indian pop culture. By bridging creativity, community insights, and cutting-edge marketing, KRAFTON India paves the way for future gaming campaigns to shine on the biggest stage.
