KRAFTON achieves historic financial milestone with first-half 2025 revenue of KRW 1.5362 trillion, driven by strong PUBG franchise performance and strategic expansion.
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KRAFTON’s Record-Breaking H1 2025 Results
The South Korean gaming giant delivered its highest-ever half-year performance, with revenue climbing 11.9% year-over-year and operating profit increasing 9.5% to KRW 703.3 billion. This growth demonstrates the sustained power of the PUBG IP ecosystem across multiple platforms.
Financial Performance Breakdown
| Metric | H1 2025 | H1 2024 | Growth |
|---|---|---|---|
| Revenue | KRW 1.5362T | KRW 1.3729T | +11.9% |
| Operating Profit | KRW 703.3B | KRW 642.6B | +9.5% |
| PC Segment | KRW 543.2B | – | Strong growth |
| Mobile Segment | KRW 960B | – | User engagement up |
| Console/Others | KRW 33B | – | Expanding presence |
Strategic Growth Drivers
PUBG: Battlegrounds continues dominating the PC segment through innovative live service operations. The introduction of the “Contender” character upgrade system in April significantly boosted player engagement and revenue generation.
BATTLEGROUNDS MOBILE INDIA (BGMI) strengthened its market position through progressive skin releases like X-Suits and strategic collaborations with renowned Indian companies, expanding both online and offline brand presence.
Future Expansion Plans
KRAFTON is developing 13 new IP projects as part of its five-year strategy to secure “Big Franchise IPs.” The company is establishing a flexible 2nd Party Publishing (2PP) structure, starting with “Rivals Hover League” by EF Games.
Upcoming Releases:
- PUBG: BLINDSPOT – Top-down tactical shooter unveiling at gamescom
- Project Black Budget – Extraction shooter entering closed alpha testing
- inZOI – Life simulation game that became the fastest-selling Korean package game to surpass 1 million units
Strategic Investments and AI Innovation
KRAFTON acquired Neptune in April and announced strategic investment in Japan’s ADK Group, one of the country’s top three advertising firms involved in over 300 anime productions. The company also secured U.S.-based Eleventh Hour Games, adding the acclaimed “Last Epoch” action RPG to its portfolio.
The company unveiled “Orak,” an AI benchmark evaluating gameplay capabilities using large language models, demonstrating commitment to next-generation gaming technologies.
India Market Focus
KRAFTON continues investing heavily in India’s gaming ecosystem, with BGMI surpassing 200 million downloads. The company has invested over $200 million in Indian startups since 2021 and supports the ecosystem through KRAFTON India Gaming Incubator (KIGI) and flagship esports events.
FAQs
What drove KRAFTON’s record H1 2025 performance?
Strong PUBG franchise performance across PC and mobile, plus strategic live service operations and content updates.
How many new game projects is KRAFTON developing?
KRAFTON is currently developing 13 new IP projects as part of its long-term franchise expansion strategy.
