# Krafton Hits Record $2B Revenue: PUBG Powers AI-First Vision

URL: https://technosports.co.in/krafton-hits-record-2b-revenue-pubg/  
Published: 2026-02-10  
Updated: 2026-02-10  
Author: Hardik Dhamija

“AI-first” gaming giant **[Krafton](https://krafton.in/)** just shattered records with **$2.05 billion in revenue** for 2025, marking its strongest year since founding. The [PUBG](https://technosports.co.in/?s=PUBG) publisher announced the milestone alongside ambitious AI initiatives that could reshape how we play games.

![Krafton](https://technosports.co.in/wp-content/uploads/2026/02/Krafton-PUBG-1.jpg)

## Krafton Revenue Breakdown 2025

| Platform | Revenue | Year-Over-Year Growth |
| --- | --- | --- |
| Mobile | $1.1 billion | Leading segment |
| PC | $751 million | 16% increase |
| Console | $29 million | Steady growth |
| **Total** | **$2.05 billion** | **23% increase** |

The PUBG franchise dominated across all platforms, achieving its highest PC revenue ever and driving double-digit growth company-wide.

## New Games Break Million-Copy Milestones

Beyond PUBG, Krafton’s 2025 newcomers proved the company can launch hits beyond battle royale:

**inZOI** – The life simulation game broke **one million sales in just seven days**, validating Krafton’s expansion into new genres.

**Mimesis** – This co-op survival title surpassed the million-copy mark within **50 days of early access**, showing strong organic growth.

## AI-First Strategy: Gaming’s Next Frontier

Krafton isn’t just chasing revenue—it’s building the future. The company invested **$68 million in a proprietary GPU cluster** and partnered with SK Telecom to develop a five-billion-parameter AI foundation model.

**PUBG Ally** launches in first half of 2026 as the franchise’s first Co-Playable Character (CPC), offering AI companions with strategic gameplay capabilities in Arcade Mode. This isn’t scripted NPC behavior—it’s advanced AI that adapts to player tactics. Learn more about gaming AI.

![](https://technosports.co.in/wp-content/uploads/2026/02/Krafton-PUBG-2-1-1024x576.jpg)

## What’s Next: PUBG: Black Budget & Beyond

The upcoming extraction shooter **PUBG: Black Budget** aims to diversify the franchise while Krafton develops 15 new IP projects. The company targets **$4.8 billion annual revenue by 2030**, fueled by AI integration and franchise expansion.

Krafton also announced a **$686 million shareholder return program** through 2028, including its first-ever cash dividends—a sign of confidence in sustained growth.

For comprehensive gaming industry coverage, explore our esports and gaming news.

## FAQs

### **Will AI replace human players in PUBG?**

No, PUBG Ally enhances gameplay as a strategic companion, not a replacement for real players.

### **When does PUBG: Black Budget release?**

Krafton expects the extraction shooter to launch in 2026, driving further franchise growth.