# Kim Kardashian Feeling the Heat? Sydney Sweeney’s Lingerie Brand Syrn Is Already Threatening Skims

URL: https://technosports.co.in/kim-kardashian-feeling-sydney-sweeney/  
Published: 2026-02-18  
Updated: 2026-02-18  
Author: Reetam Bodhak

The fashion world just got a whole lot spicier. [Sydney Sweeney](https://en.wikipedia.org/wiki/Sydney_Sweeney) — Emmy-nominated *Euphoria* star — has officially stepped into Kim Kardashian’s territory with her new lingerie brand **Syrn**, and by all accounts, Kim is *not* taking it lightly. Sources reportedly told RadarOnline that Kardashian is “painfully aware” and “uncomfortable” about Sweeney edging into industries — lingerie, cosmetics, skincare — that she has spent years making her own. Game on.

## 📊 Syrn vs Skims — Brand Snapshot

| Detail | **Syrn (Sydney Sweeney)** | **Skims (Kim Kardashian)** |
| --- | --- | --- |
| **Founded** | 2026 | 2019 |
| **Founder** | Sydney Sweeney (sole founder) | Kim Kardashian |
| **Focus** | Lingerie — confidence & comfort | Shapewear, lingerie, loungewear |
| **Latest Drop** | *Midnight Snack* — Feb 17, 2026 | Ongoing seasonal collections |
| **Sold Out?** | ✅ Almost instantly | Regularly high demand |
| **Brand Face** | Sydney Sweeney herself | Kim Kardashian + model campaigns |
| **Target Vibe** | “Confidence without pressure” | Body-inclusive, sleek, minimal |

## 👗 What Makes Syrn Different?

![Kim Kardashian](https://images.technosports.co.in/2026/02/image-1128.png)

Sweeney isn’t just slapping her name on a label. As **sole founder**, she’s been hands-on with every campaign, modelling the designs herself and building a fiercely personal brand identity. In her own words to *Elle*:

> *“I wanted to build a lingerie brand that feels like it understands women instead of talking at them… feeling sexy, powerful, soft, playful, or all of the above, depending on the day.”*

The debut collection **Midnight Snack** dropped on February 17 and **sold out almost immediately** — a signal that consumers are hungry for exactly what Syrn is offering. Fresh, authentic, and unapologetically Sweeney.

For more celebrity brand launches and pop culture deep-dives, visit [TechnoSports Entertainment](https://technosports.co.in/category/entertainment/).

## 🎬 Sydney Sweeney’s Empire Is Just Getting Started

Beyond Syrn, Sweeney’s career is on an absolute tear right now:

- 🎥 **The Housemaid** — grossed **$300M+** at the box office; sequel already greenlit
- 📺 **Euphoria Season 3** — premieres on HBO this **April 2026**
- 🎬 **The Devil Wears Prada 2** — hitting theatres **May 1, 2026**

She’s not just an actress anymore — she’s a fully-fledged media and fashion powerhouse. Stay updated on all things Sydney Sweeney, Skims, and celebrity culture at [TechnoSports](https://technosports.co.in/).

## ❓ FAQs

### **Q1. What is Sydney Sweeney’s lingerie brand Syrn, and when did it launch?**

Syrn is Sydney Sweeney’s own lingerie brand, launched in early 2026. Its debut *Midnight Snack* collection dropped on February 17 and sold out almost instantly, making it an immediate hit.

### **Q2. Why is Kim Kardashian reportedly worried about Sydney Sweeney’s brand?**

Sources told RadarOnline that Kim is “painfully aware” of Sweeney entering the lingerie and beauty space — industries Kardashian built her empire on — and considers Syrn a direct challenge to her brand Skims.