# Kim Hye Soo Tops September’s Movie Star Popularity List — Here’s Who Else Made the Cut

URL: https://technosports.co.in/kim-hye-soo-tops-septembers-movie/  
Published: 2026-09-17  
Updated: 2026-09-17  
Author: Reetam Bodhak

The Korean Business Research Institute just released its September brand reputation rankings for film actors, and the leading ladies of *The Affair Was Just the Beginning* swept the top spots. **Kim Hye Soo** claimed No. 1 with a brand reputation index of 3,398,492 — up 21% from August — powered by keywords like “HOPE” and a striking 91.52% positive sentiment score. Her co-star **Cho Yeo Jeong** wasn’t far behind at No. 2, posting the month’s biggest jump: a 70.85% surge.

These rankings come from an analysis of media coverage, consumer participation, and online community buzz, a method similar to the [brand equity](https://en.wikipedia.org/wiki/Brand_equity) models used across the global entertainment and marketing industry to measure a public figure’s commercial pull.

## September Top 5 Movie Stars

![Kim Hye Soo](https://technosports.co.in/wp-content/uploads/2026/09/september-b.webp)

| Rank | Actor | Brand Index | Monthly Change |
| --- | --- | --- | --- |
| 1 | Kim Hye Soo | 3,398,492 | +21.03% |
| 2 | Cho Yeo Jeong | 2,888,658 | +70.85% |
| 3 | Jun Ji Hyun | 2,769,772 | +48.69% |
| 4 | Shin Min Ah | 2,733,936 | +38.70% |
| 5 | Go Youn Jung | 2,687,733 | — |

Beyond the top five, familiar names like [Kong](https://technosports.co.in/)Hyo Jin, Ha Jung Woo, Hyun Bin, and Lee Byung Hun rounded out the top 30, showing just how wide this month’s field really was — a mix of veteran stars and rising faces all riding strong drama and film buzz.

## FAQs

### **How is the brand reputation index calculated?**

 It combines consumer participation, media coverage, interaction, and community awareness data collected over a one-month period.

### **Why did Cho Yeo Jeong’s score jump so much this month?**

 Her co-starring role in the hit drama “The Affair Was Just the Beginning” alongside Kim Hye Soo drove a major spike in media coverage and fan engagement.