Kangana Ranaut’s Bharat Bhhagya Viddhaata has crashed, netting a dismal Rs 1 crore on opening day.
Even desperate Buy-One-Get-One ticket offers couldn't spark audience interest.
Facing stiff competition and lukewarm reviews, the film is struggling to find a pulse.
This box office failure signals a harsh reality: star power alone can no longer mask a lack of compelling, organic content.