# Ju Ji Hoon’s New Netflix K-Drama ‘Buy King’ Is the Chaebol Showdown We’ve Been Waiting For

URL: https://technosports.co.in/ju-ji-hoons-new-netflix-k-drama-buy-king/  
Published: 2026-03-17  
Updated: 2026-03-17  
Author: Reetam Bodhak

If you thought *Kingdom* was the peak of Ju Ji Hoon’s Netflix journey, think again. The South Korean star is back on the streaming giant with something altogether different — and the premise alone is enough to hook any K-drama fan.

## Buy King Netflix K-Drama — Everything at a Glance

| Detail | Info |
| --- | --- |
| **Title** | Buy King (formerly *Viking*) |
| **Genre** | Chaebol / Family Succession Drama |
| **Lead Actor** | Ju Ji Hoon as Han Tae Jun |
| **Director** | Jo Sung Hee (*Space Sweepers*) |
| **Screenwriter** | Lee Shin Ho (*The Chaser*) |
| **Production Studio** | Netflix Original |
| **Episodes** | 10 Episodes |
| **Filming Period** | April – October 2026 |
| **Expected Release** | Second Half of 2027 |
| **Platform** | Netflix (Worldwide) |

## What Is *Buy King* About — And Why Should You Care?

*Buy King* centres on the hidden family wars of Korean chaebols — a captivating story that delves into the complex family dynamics of South Korea’s wealthiest, their succession battles, and the fierce struggles among family members to claim the throne of a multi-billion-dollar business empire.

Think *Succession*, but set in Seoul, with all the emotional intensity only a top-tier K-drama can deliver. The premise taps into a theme that has consistently gripped global audiences — the toxic glamour of ultra-rich dynasties tearing themselves apart from within.

![Buy King](https://technosports.co.in/wp-content/uploads/2026/03/buy-kkkmnnds-1024x576.jpg)

The series is directed by Jo Sung Hee, who previously helmed *Space Sweepers* — South Korea’s first sci-fi blockbuster on Netflix — and written by Lee Shin Ho, known for *The Chaser*. That’s a formidable creative pairing. For more context on the booming K-drama global phenomenon, the [Korean drama Wikipedia page](https://en.wikipedia.org/wiki/Korean_drama) is a great starting point.

## Ju Ji Hoon Is the Perfect Fit — Here’s Why

Ju Ji Hoon will play Han Tae Jun, described as a man who shows no mercy in the face of success and power. Cold, calculated, and commanding — it sounds tailor-made for him.

Notably, the actor reportedly turned down a role in the remake of *Inside Men* to star in *Buy King* instead — a bold choice that signals just how much confidence he has in this project. His Netflix track record through *Kingdom*, *The Trauma Code: Heroes on Call*, and *Hyena* makes him one of the platform’s most trusted Korean leads.

Filming is scheduled to begin in April 2026 and wrap by October 2026, with a likely Netflix release in the second half of 2027.

Stay ahead of every K-drama release, trailer, and cast update with [TechnoSports Entertainment](https://technosports.co.in/category/entertainment/) — your go-to destination for the latest in global streaming.

## FAQs

### **Q: When will Buy King release on Netflix?**

 Filming runs from April to October 2026, making a second-half 2027 Netflix release the most likely window based on current production timelines.

### **Q: Who is the lead actor in Buy King and what is his character like?**

Ju Ji Hoon stars as Han Tae Jun — a ruthless and power-hungry man at the centre of a multi-billion-dollar chaebol succession war.