# Jockey India Introduces “Pop Colour” Innerwear Collection Targeting Youth Segment

URL: https://technosports.co.in/jockey-india-introduces-pop-colour-innerwear/  
Published: 2026-10-12  
Updated: 2026-10-12  
Author: Reetam Bodhak

Page Industries Ltd., the exclusive licensee for JOCKEY International Inc. (USA) in India, has announced the launch of its new “Pop Colour Collection” for men’s innerwear. The collection, part of the brand’s ‘Play It Loud’ campaign, aims to integrate vibrant designs with everyday essentials, responding to evolving consumer preferences among young men.

The new line is designed to reflect contemporary street culture, digital expression, and emerging youth trends. It incorporates vivid colors, distinctive waistbands, and varied prints, positioning innerwear as an extension of personal style rather than solely a functional item.

Nihal Rajan, Chief Marketing Officer at Jockey India, commented on the strategic shift: “Today’s youth is looking at innerwear differently. It is no longer just a functional layer, but increasingly a part of how they express their personal style.” Rajan added that the collection seeks to blend Jockey’s established comfort with a fresh design language tailored to the modern young generation’s lifestyle. He emphasized that the ‘Play It Loud’ campaign celebrates self-expression and confidence.

![Jockey](https://technosports.co.in/wp-content/uploads/2026/10/FP31-POP-2X161-1024x512.jpg)

![Jockey](https://technosports.co.in/wp-content/uploads/2026/10/FP23-POP-2X178-1024x512.jpg)

## Jockey India: Availability and Marketing Strategy

The Jockey Pop Colour Collection is now available across India at Jockey Exclusive Outlets, leading multi-brand retail stores, popular online marketplaces, and on Jockey’s official website ([https://www.jockey.in/](https://www.jockey.in/)).

The accompanying marketing campaign will be rolled out across various digital and influencer channels, outdoor advertising, and social media platforms. This multi-channel approach is designed to engage with the target demographic in their primary online and offline spaces.

The introduction of the Pop Colour Collection by Jockey reflects a broader industry trend where established brands are adapting their product lines to cater to the aesthetic and self-expression demands of younger consumers. For more on consumer fashion trends and market shifts, readers can explore TechnoSports ([https://technosports.co.in/)**](https://technosports.co.in/)**) for ongoing industry developments.