JioHotstar just dropped Tadka, a massive library of 100+ vertical micro-dramas. Forget long films; these 90-second thrillers are built for the thumb-scrolling generation.

Leveraging a 300-million strong IPL audience, JioStar is monetizing through seamless, plot-integrated ads. With the market set to hit $3 billion by 2030, this mobile-first strategy changes everything.

The future of Indian entertainment is fast, free, and vertical.