JioHotstar IPL 2025 : The 18th edition of the TATA Indian Premier League (IPL) has kicked off in grand style, setting new benchmarks in digital and TV viewership. JioHotstar has emerged as the undisputed digital destination for IPL fans, registering its highest-ever reach during the opening weekend of IPL 2025. With an extraordinary 137 crore views, a peak concurrency of 3.4 crore viewers, and an astonishing 2,186 crore minutes of watch time from just the first three matches, IPL 2025 is off to a record-breaking start!
JioHotstar IPL 2025 : JioHotstar Shatters Records, IPL 2025 Opening Weekend Witnesses Highest-Ever Digital Viewership
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Digital Viewership Soars by 40% YoY
JioHotstar witnessed an unprecedented 40% surge in digital viewership compared to last season, largely fueled by a remarkable 54% increase in Connected TV (CTV) consumption. This phenomenal growth highlights how Indian audiences are embracing newer ways to consume live sports, with JioHotstar at the forefront of this revolution.
TV Viewership Breaks Records with 39% Rise in TVR
On the television front, as per BARC data, IPL 2025’s opening weekend recorded over 25.3 crore viewers, clocking an incredible 2,770 crore minutes of watch time—a 22% surge from last year’s figures. The average TVR (Television Rating) for the first three matches witnessed a 39% increase year-on-year, reflecting the growing enthusiasm among cricket fans.
Sanjog Gupta, CEO of Sports, JioStar, on the Unprecedented Start
Speaking on the remarkable success, Sanjog Gupta, CEO – Sports, JioStar, said:
“The record-breaking viewership across digital and TV platforms during the opening weekend of TATA IPL 2025 reaffirms the league’s unmatched popularity. Our commitment to creating deeper fan connections and redefining the way India experiences sports has fueled this extraordinary response. With a cumulative watch time of 4,956 crore minutes, this season has begun on a truly historic note.”
A Digital Revolution: IPL Reimagined on JioHotstar
JioHotstar’s success is not just about record numbers—it’s about redefining how fans experience cricket. With interactive features such as:
✅ Live chats and polls
✅ Real-time predictions
✅ Virtual watch parties
The platform has transformed IPL viewing into a community-driven experience. Additionally, the MaxView feature offers an edge-to-edge display, ensuring fans don’t miss even a second of the action.
Hangout Feed and Super Funday: Engaging All Age Groups
JioHotstar’s exclusive Hangout feed, featuring quirky match commentary by stand-up comics and creators, has resonated with younger audiences. Meanwhile, Motu Patlu Presents Super Funday caters to families, ensuring IPL 2025 is an entertainment bonanza for viewers of all ages.
A Boon for Advertisers: Reaching Millions of Engaged Fans
With an expanding roster of 30+ marquee brand partners, including:
👉 My11Circle, PhonePe, Campa Energy
👉 Amazon Prime, SBI, Google Pay
👉 Dream11, Thums Up, Rapido
JioHotstar offers unparalleled engagement and brand exposure. The record-breaking reach has made it the most coveted platform for brands seeking high-impact digital engagement.
Kiran Mani, CEO – Digital, JioStar, on the Future of Sports Engagement
Kiran Mani, CEO – Digital, JioStar, emphasized:
“IPL 2025 is setting new benchmarks for how India engages with live sports. The record-breaking start showcases the power of innovation in creating richer, more interactive experiences. As we continue to expand IPL’s reach and bring the game to newer audiences, we are inching closer to our vision of lighting up a billion screens and creating a historic moment in sports entertainment.”
Digital Meets TV: A Seamless Viewing Experience
JioHotstar has introduced a second-screen engagement feature that allows viewers to scan a QR code while watching on TV and instantly catch any missed highlights. This seamless integration of digital and TV ensures fans stay connected with every moment of the game.
Setting the Stage for the Biggest IPL Ever
After delivering a spectacular ICC Men’s Champions Trophy 2025, JioStar’s incredible start to TATA IPL 2025 sets the tone for what promises to be the biggest IPL season ever. With innovative features, unparalleled engagement, and a commitment to redefining the fan experience, IPL 2025 is truly “Yahaan Sab Possible Hai!”
FAQs
How many views did JioHotstar record during the IPL 2025 opening weekend?
JioHotstar recorded 137 crore views over the first three matches.
What was the peak concurrency on JioHotstar?
The peak concurrency reached 3.4 crore viewers.
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