The eagerly awaited cricket clash between India and England is set to reach fans like never before, as JioHotstar has officially secured the exclusive digital streaming rights for the entire five-Test series. This landmark deal, finalized after intensive negotiations, promises to bring seamless and immersive cricket viewing experiences to millions across the nation.
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JioHotstar and Sony Join Forces to Expand Cricket Accessibility
Cricbuzz confirmed that JioHotstar, one of India’s leading sports streaming platforms, successfully inked a digital rights agreement with Sony Entertainment Network, also known as Culver Max Entertainment Private Limited. This partnership marks a significant development as the marquee series, kicking off on June 20 at Leeds, will now be available to viewers via JioHotstar’s digital platform.
While Sony retains the linear broadcasting rights, showcasing the matches on its Sony Sports channels, it has agreed to sub-license the digital streaming rights exclusively to JioHotstar. This collaboration leverages the strengths of both companies, combining Sony’s strong television presence with JioHotstar’s extensive digital reach.
Timeline of the Historic Test Series Across England
The much-anticipated series will span five iconic cricket venues in England. Following the opener in Leeds, subsequent matches will take place in Birmingham starting July 2, Lord’s from July 10, Manchester on July 23, and culminating at The Oval beginning July 31. Each location holds a rich cricketing legacy, promising thrilling encounters between two powerhouse teams.
Fans will now have flexible access options, whether they prefer traditional TV viewing through Sony Sports or streaming live on JioHotstar’s digital service, which emphasizes inclusivity and interactivity.
Future Coverage Extends Beyond the Test Series
Importantly, this collaboration extends beyond the immediate Test matches. The agreement reportedly includes the 2026 white-ball series in England, featuring three ODIs and five Twenty20 Internationals. JioHotstar will provide streaming coverage for these eight matches, ensuring continuity and convenience for cricket aficionados.
Sony’s exclusive eight-year deal with the England and Wales Cricket Board (ECB), secured last year, forms the foundation of this arrangement. Running through 2031, this long-term contract grants Sony comprehensive broadcast rights for England cricket within India. The ECB played a pivotal role in facilitating the current deal, underscoring their commitment to maximizing cricket’s reach.
Statements from Industry Leaders Highlight Collaboration’s Impact
On Monday evening, representatives from both JioHotstar and Sony Pictures Networks India publicly confirmed the partnership, emphasizing its benefits for fans. Sanjog Gupta, CEO – Sports and Live Experiences at JioHotstar, shared his excitement:
“This collaboration is a win-win for all stakeholders involved – especially Indian Cricket fans – and serves the broader sporting landscape. The combination of JioHotstar’s deep digital footprint with SPNI’s broadcast network will universalise access to India’s tours of England. As the habitual destination for Cricket viewing, JioHotstar is committed to offering millions of fans – inclusive, intuitive, interactive and immersive viewing experiences. We will continue to leverage the power of our story-telling, consumer-focussed product features and connectivity to unlock infinite possibilities of serving fans on our platforms.”
Adding to this, Gaurav Banerjee, Managing Director and CEO of Sony Pictures Networks India, remarked:
“We are thrilled to bring this fantastic partnership to cricket fans for India’s tour to England! Backed by the power of the Sony TV network and the digital prowess of JioHotstar – This first of its kind partnership will hope to redefine cricket coverage. Our deep thanks to our partners in ECB for their support.”
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FAQs
Who owns the digital streaming rights for the India-England Test series?
JioHotstar owns the exclusive digital streaming rights for the India-England five-Test series starting June 20.
How did JioHotstar acquire the digital rights for the series?
JioHotstar secured the digital rights through a sub-licensing agreement with Sony Entertainment Network.
Will Sony still broadcast the India-England matches on TV?
Yes, Sony retains the linear broadcasting rights and will air the matches on Sony Sports channels.
Does the deal between JioHotstar and Sony cover future India-England matches?
Yes, the agreement includes streaming rights for India’s 2026 white-ball series in England, covering three ODIs and five T20Is.
What role did the ECB play in this broadcasting deal?
The England and Wales Cricket Board helped facilitate the partnership between Sony and JioHotstar for broader cricket accessibility.
