JioCinema’s first weekend of service as the official IPL 2023 streamer was a huge success. The platform asserts that this number is bigger than the sum of the digital audiences for the previous season’s streaming on Disney+ Hotstar. The number of people who watched videos on JioCinema during its first weekend was greater than the total number of people who watched TATA IPL digital during its entire previous season.
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The Chennai Super Kings’ season-opening match against the defending champion Gujarat Titans attracted a record-breaking 1.6 crores viewers on JioCinema. Also, it tracked more than 2.5 billion application downloads in a single day. Ten crore people saw the show for the first time overall on the opening weekend, while five crore people downloaded new apps.
Despite early app bugs that a number of users noticed, the average amount of time per watcher per match reached 57 minutes. In comparison to the first weekend of the previous season on Hotstar, this is a 60% increase.
JioCinema is offering free match streaming for the first time in regional tongues like Punjabi, Gujarati, Bhojpuri, and Odiya for the upcoming IPL 2023 season. In addition to the standard English, Tamil, Hindi, Telugu, Malayalam, Hindi, and Kannada streams, this one is available as well. According to Jayaraj, “What we observed throughout the first weekend of IPL 2023 is a testament of the faith people have shown in JioCinema’s efforts to make the league more accessible, affordable, and in distinct first-time cricket broadcast languages.”
It is anticipated that JioCinema would produce over 60% of ad sales for this season’s Indian Premier League (IPL), with TV bringing in the remaining 40% of those ad revenues. This projection is based on the attention that JioCinema has received from advertisers. A partnership with JioCinema has been formed by approximately twenty brands, each of which represents a different consumer category.
