The Over-the-Top (OTT) industry in India is booming, and the numbers are here to prove it. According to a report by Chrome OTT, JioCinema dominated the scene in the tenth week of 2024 (3rd Mar – 9th Mar), racking up 37.35 million unique viewers. This translated to an impressive reach of 7.41%, positioning JioCinema as the top platform for the week.
Top Titles: India vs England Reigns Supreme
The cricket match between India and England on JioCinema was the star performer of the week, attracting 19.91 million unique viewers and achieving a reach of 3.95%. It’s worth noting that India vs England also claimed the top spot among the most binged titles for the week with 6.96 million unique viewers, resulting in a reach of 1.38%.
Salaar Shines on Disney+ Hotstar
When it came to movies, ‘Salaar’ on Disney+ Hotstar emerged as the top title for the week. The film drew in 2.87 million unique viewers, leading to a reach of 0.57%.
Top 3 OTT Platforms in India: JioCinema reigns supreme
JioCinema, Disney+ Hotstar, and Netflix were the leading OTT platforms during Week 10 of 2024. While JioCinema led the pack, Disney+ Hotstar secured the second spot with 27.17 million unique viewers and a reach of 5.39%. Netflix occupied the third spot with a reach of 3.47%, corresponding to 17.49 million unique viewers.
Here are the figures at a glance:
- JioCinema: 7.41% Reach, 37.35 million unique viewers
- Disney+ Hotstar: 5.39% Reach, 27.17 million unique viewers
- Netflix: 3.47% Reach, 17.49 million unique viewers
These figures are calculated based on a minimum of 1-minute viewing across 24 hours for shows, web series, and movies.
The OTT landscape in India continues to thrive, with diverse content drawing in millions of viewers each week. As platforms compete for the top spot, viewers can look forward to more exciting content in the future.
