JBL has partnered with VDO.AI and Havas Media India to launch a groundbreaking interactive CTV campaign for the JBL Live Beam 3 wireless earbuds. The campaign transforms traditional advertising into a seamless discovery-to-purchase journey during India’s festive season.
Table of Contents
Campaign Details
| Component | Details |
|---|---|
| Product | JBL Live Beam 3 wireless earbuds |
| Technology | Interactive QR Code wrapper |
| Platform | Connected TV (CTV) |
| Coverage | 10+ major Indian cities |
| Season | Diwali festive shopping surge |
| Innovation | TV-to-purchase direct conversion |
JBL Redefines CTV Advertising with Interactive Shopping Experience
This campaign moves beyond conventional advertising by enabling viewers to transition effortlessly from brand discovery to product purchase directly from their TV screens, turning India’s largest screen into both showcase and shopping destination.
Revolutionary Interactive Technology
VDO.AI’s Advanced Ad Suite:
- Interactive QR Code wrapper for instant product exploration
- Seamless discovery-to-purchase journey from TV viewing
- Proprietary CTV technology across leading media platforms
- Coverage across Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and other major cities
Akhil Sethi, Head of Digital Marketing at Harman India Consumer Audio, stated: “As CTV emerges as the new living-room prime time, this campaign provides the perfect stage to showcase our latest innovation and strengthen our festive season connect with consumers.”
Strategic Partnership Benefits
VDO.AI’s Advertising Excellence:
- 2,000+ publishers and 10,000+ brands in their ecosystem
- 20 billion video impressions served monthly
- AI-driven targeting with data-led insights and proprietary ad formats
Industry Recognition:
- CII AI Awards 2025, Financial Express MarTech Awards 2025
- e4m Play Streaming Media Awards 2025, Connected TV Asia Awards 2025
- Excellence in Technology & Innovation (Adgully Leaders 2.0)
Market Impact & Innovation Leadership
Amitt Sharma, CEO and Co-founder of VDO.AI, emphasized: “Our advertising technology transforms traditional video into interactive journeys, ensuring viewers don’t just watch JBL’s latest product but truly connect with it.”
This campaign represents the evolution of CTV advertising from passive viewing to active engagement, particularly crucial during India’s peak festive shopping period.
Rohan Chincholi, Chief Digital Officer at Havas Media India, added: “CTV is fast emerging as a prime platform for reaching high-intent, tech-savvy households.”
Future of Festive Marketing
The initiative sets new benchmarks for brand-consumer connection in a digital-first world, demonstrating how creativity, advertising technology, and premium storytelling can deliver measurable impact.
This partnership showcases the potential of interactive advertising technology to transform traditional media consumption into immediate purchase opportunities, especially valuable during high-intent shopping seasons.
The campaign is now live across premium CTV environments, delivering powerful festive messaging in the lead-up to Diwali celebrations.
FAQs
How does JBL’s interactive CTV campaign work for viewers?
Viewers can scan QR codes displayed during the ad to explore and purchase JBL Live Beam 3 earbuds directly from their TV screens.
Which cities will see JBL’s innovative CTV campaign during Diwali?
The campaign covers Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Cochin, and other major cities.
