IU has once again proven her unstoppable global influence as “Love wins all,” featuring BTS’s V, surpassed 100 million views on YouTube at around 12:30 a.m. KST on September 19, making it her 10th music video to achieve this remarkable milestone. This achievement solidifies her position as the undisputed queen of K-pop solo artistry.
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IU’s Complete 100 Million Views Collection
The accomplishment places “Love wins all” alongside an impressive catalog of chart-topping hits that have captivated audiences worldwide for years.
All 10 Music Videos with 100M+ Views
| Rank | Song Title | Release Year | Special Notes |
|---|---|---|---|
| 1 | “Palette” | 2017 | First to reach 100M milestone |
| 2 | “BBIBBI” | 2018 | Iconic self-empowerment anthem |
| 3 | “Not Spring, Love, or Cherry Blossoms” | 2014 | Collaboration with HIGH4 |
| 4 | “eight” | 2020 | Fastest to hit 100M at the time |
| 5 | “Blueming” | 2019 | Romantic ballad masterpiece |
| 6 | “Celebrity” | 2021 | Sixth MV to reach milestone |
| 7 | “Through the Night” | 2017 | Achieved 100M after five years |
| 8 | “LILAC” | 2021 | Eighth MV milestone in June 2023 |
| 9 | “Twenty-Three” | 2015 | Reached 100M in April 2024 |
| 10 | “Love wins all” | 2024 | Latest milestone featuring BTS V |
The Power of “Love wins all”
Released in 2024, “Love wins all” immediately captured hearts with its cinematic storytelling and emotional depth. The music video’s compelling narrative, combined with the star power of both IU and BTS’s V, created an irresistible combination that resonated with fans globally.
What Made This MV Special
Star Power Collaboration:
- Featuring BTS’s V (Kim Taehyung) in a lead role
- Cinematic storytelling without spoken dialogue
- Post-apocalyptic love story theme
- High production values with movie-quality visuals
Cultural Impact:
- Reached 33 million views in just five days
- Sparked countless reaction videos and covers
- Bridged fandoms between IU and BTS supporters
- Demonstrated K-pop’s cross-cultural appeal
IU’s Unprecedented Solo Success
This milestone achievement reinforces IU’s status as the most successful female K-pop soloist on YouTube. She holds the record for the most 100 million view music videos for any female Korean soloist, a testament to her consistent quality and global appeal.
Breaking Down Her Success Formula
Consistent Excellence:
- Genre versatility from ballads to upbeat tracks
- High-quality music video productions
- Authentic emotional connection with audiences
- Strategic collaborations with popular artists
Global Reach:
- Multi-platform streaming success
- Nine songs with 100M+ Spotify streams
- International recognition and awards
- Consistent chart performance across multiple countries
The Significance of 10 Music Videos
Reaching 10 music videos with 100 million views places IU in an extremely exclusive club within the K-pop industry. This achievement demonstrates not just individual song success, but sustained career longevity and consistent fan engagement over nearly a decade.
Industry Context
Comparative Success:
- Most 100M view MVs for any Korean female soloist
- Spans multiple musical eras and style evolution
- Consistent performance across different collaboration types
- Sustained success from 2014 to 2024
Fan Reactions and Global Impact
The milestone has sparked celebration across social media platforms, with fans sharing their favorite IU moments and expressing appreciation for her artistic journey. The achievement also highlights K-pop’s continued global expansion and the power of cross-cultural musical storytelling.
Community Response
Social Media Buzz:
- Trending hashtags celebrating the milestone
- Fan-made compilation videos of all 10 MVs
- International media coverage highlighting the achievement
- Celebrity congratulations from industry peers
What This Means for K-Pop
IU’s continued success demonstrates the viability of solo artistry in an industry dominated by group dynamics. Her achievement paves the way for other solo artists and proves that authentic artistry combined with strategic collaboration can achieve unprecedented global reach.
Future Implications
The success of “Love wins all” suggests that high-quality collaborations between established artists can create viral moments that transcend traditional fandom boundaries, setting a new standard for K-pop music video production and storytelling.
For more K-pop milestones and artist achievements, explore our comprehensive entertainment coverage at TechnoSports where we track the latest records and cultural phenomena in Korean music.
Frequently Asked Questions
Q: How long did it take for IU’s “Love wins all” to reach 100 million views on YouTube?
A: “Love wins all” reached 100 million views on September 19, 2025, approximately 8 months after its release in January 2024. While this wasn’t her fastest milestone (that record belongs to “eight”), it demonstrates the sustained popularity and rewatchability that has made IU’s content so enduring among global audiences
Q: What makes IU unique among K-pop artists in terms of YouTube success?
A: IU holds the record for the most 100 million view music videos for any female Korean soloist, with 10 videos achieving this milestone. Her success spans over a decade (2014-2024) and includes various genres and collaboration styles, from solo ballads like “Through the Night” to collaborations like “Not Spring, Love, or Cherry Blossoms” with HIGH4 and “Love wins all” featuring BTS’s V. This consistency and versatility set her apart in the industry.
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