K-pop royalty meets French luxury! ITZY’s leader Yeji has officially been elevated to Global Brand Ambassador for Roger Vivier, one of the world’s most prestigious fashion houses. The announcement, made during the grand opening of Maison Vivier in Paris, marks a significant milestone in the 23-year-old idol’s already impressive fashion journey.
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Yeji x Roger Vivier: ITZY’s Facts
| Detail | Information |
|---|---|
| Announcement Date | November 25, 2025 |
| Role | Global Brand Ambassador |
| Previous Role | Brand Ambassador (since Feb 2025) |
| Brand | Roger Vivier (French luxury maison) |
| Event Location | Maison Vivier, Paris |
| Creative Director | Gherardo Felloni |
| Brand Values | Elegance, Creativity, Joie de Vivre |
| Official Instagram | @rogervivier |
From Brand Ambassador to Global Icon
Yeji initially became a brand ambassador for Roger Vivier in February 2025, and her partnership with the luxury house quickly flourished. Just nine months later, the French luxury maison elevated her to global brand ambassador status, representing the brand on an international scale across major campaigns, events, and collaborative projects.
The timing coincides perfectly with the opening of Maison Vivier, where ambassadors gathered in Paris for an elegant celebration honoring the brand’s heritage and creative vision. This promotion reflects Yeji’s growing influence in the global fashion landscape.
Why Yeji? The Perfect Style Match
Roger Vivier praised Yeji for embodying the brand’s enduring spirit of elegance, creativity, and joie de vivre through her bold and contemporary sense of style. As a defining figure of her generation, Yeji brings a unique blend of K-pop energy and sophisticated fashion sensibility that aligns seamlessly with the maison’s luxury identity.
The partnership represents more than just endorsement—it’s a cultural bridge between Roger Vivier’s storied French heritage and contemporary pop culture. Yeji’s trendy aesthetic and stage presence make her the ideal face for showcasing how classic elegance can coexist with modern boldness.
What’s Next for Yeji and Roger Vivier?
Fans can expect exciting collaborations ahead! Through her global role, Yeji will continue working with Roger Vivier across major campaigns, events, and a wide range of upcoming projects. This includes exclusive photoshoots, fashion shows, limited-edition collections, and special appearances at international fashion events.
Her creative partnership with Roger Vivier’s Creative Director Gherardo Felloni promises innovative projects that blend K-pop artistry with haute couture sophistication.
How to Follow Yeji’s Fashion Journey
Official Channels:
- Roger Vivier Instagram: @rogervivier for campaign updates
- Yeji’s Instagram: @yezy.__ for personal style moments
- ITZY Official: @itzy.all.in.us for group content
Stay Updated: Roger Vivier’s official website will feature Yeji in upcoming seasonal campaigns. Follow K-pop fashion news and celebrity style updates on TechnoSports for the latest collaborations.
Shop the Look: Explore Roger Vivier’s iconic collections at official boutiques or authorized luxury retailers worldwide. Expect Yeji-curated pieces in future campaigns!
FAQs
Q: What’s the difference between brand ambassador and global brand ambassador?
A: While brand ambassadors represent a company in specific regions or campaigns, global brand ambassadors work internationally across all markets and major initiatives. Yeji’s promotion means she’ll now represent Roger Vivier worldwide, not just in Korea or Asia, with expanded responsibilities in global campaigns.
Q: What other luxury brands has Yeji worked with?
A: Beyond Roger Vivier, Yeji has established herself as a fashion icon through various collaborations and is known for her trendsetting style both on and off stage with ITZY. Her solo career and fashion influence continue growing as she becomes one of K-pop’s most sought-after style ambassadors.
