# ISL Title Sponsor: MG Motor Set to Rename League as MG Indian Super League

URL: https://technosports.co.in/isl-title-sponsor-mg-indian-super-league/  
Published: 2026-10-01  
Updated: 2026-10-01  
Author: Rahul Roy

India’s top football league is finally getting its first title sponsor in three years. **MG Motor** is set to become the **ISL title sponsor** on a two-year deal worth over **₹25 crore**, with the competition set to be officially renamed the **MG Indian Super League (MG ISL)**.

## The Deal Details

Final paperwork between MG and the league is in its closing stages and expected to be signed shortly. As part of the agreement, the MG logo will be added to the league’s crest, and MG cars will be awarded to the season’s best players.

> 🚨 EXCL: MG set to become the title sponsor of the Indian Super League in a deal worth over ₹25 crore.  
>   
> The league will be known as the MG Indian Super League ([#MGISL](https://x.com/hashtag/MGISL?src=hash&ref_src=twsrc%5Etfw))   
>   
> Full Story & More Details here 👇 [@KhelNow](https://x.com/KhelNow?ref_src=twsrc%5Etfw) [#IndianFootball](https://x.com/hashtag/IndianFootball?src=hash&ref_src=twsrc%5Etfw)[https://t.co/WEuiPmOqlv](https://t.co/WEuiPmOqlv)
>
> — Ashish Negi (@7negiashish) [September 30, 2026](https://x.com/7negiashish/status/2105338295324737966?ref_src=twsrc%5Etfw)

## Ending a Three-Year Sponsorship Gap

The [Indian Super League](https://en.wikipedia.org/wiki/Indian_Super_League) has gone without a title sponsor since **Hero MotoCorp** ended its near-decade-long association following the 2022-23 season. Hero had backed the league since its inaugural 2014 season, also supporting other major competitions like the I-League and Indian national teams during that period.

## MG Indian Super League: ISL 2026-27 Kicks Off October 10

The new season begins with a double-header: **Bengaluru FC vs Sporting Club Delhi** at 5:00 PM IST, followed by **FC Goa vs Chennaiyin FC** at 7:30 PM IST. Phase 1 will feature **78 matches** running through January 17, 2027, with the league also expanding into Manipur for the first time.

## Part of a Bigger Commercial Push

This sponsorship arrives as ISL clubs take charge of the league’s commercial operations under a new club-led structure. Recent deals include a four-year EA Sports FC licensing agreement, a ₹57 crore Sportradar partnership, and an extended Nivia Sports equipment deal — signalling strong commercial momentum heading into the new season.

## Why It Matters

Landing a title sponsor after three barren years marks a significant financial and credibility boost for the ISL as it navigates its first season under independent club ownership.

For more ISL and Indian football updates, check out our [Football section](https://technosports.co.in/category/football/) on TechnoSports.