# ISL Media Rights: Zee vs. Sony

URL: https://technosports.co.in/isl-media-rights-zee-vs-sony/  
Published: 2026-08-20  
Updated: 2026-08-20  
Author: Ankush Mallick

The Indian Super League is entering a bold new era. With a club-led commercial model now in full effect, power has shifted directly to the teams. Zee and Sony Sports are locked in high-stakes negotiations to secure broadcasting rights for the 2026-27 season. This seismic structural change marks a pivotal turning point for the future of Indian football’s massive media landscape.