# ISL Live: Where to Watch Every ISL Match as Sony and YouTube Secure Broadcast Rights

URL: https://technosports.co.in/isl-live-where-to-watch-isl-match-sony-youtube/  
Published: 2026-10-02  
Updated: 2026-10-02  
Author: Rahul Roy

Football fans now have clarity on where to catch **ISL Live** action this season. The [Indian Super League](https://www.indiansuperleague.com/)‘s governing council has finalised **Sony Sports Network** and **Google** as the league’s broadcast and streaming partners for the 2026-27 and 2027-28 seasons.

## Where to Watch ISL Live

**Sony Sports Network** will hold satellite television rights across the Indian subcontinent, while **Google** streams every match live on **YouTube**, both in India and globally. Sony will additionally stream matches on **SonyLIV** within India, making the digital rights non-exclusive.

## Why the Split Deal

The dual arrangement reflects a compromise among ISL clubs. “Many clubs wanted to go to YouTube for wider reach, but a few clubs wanted to keep traditional media channels to make sure sponsorship did not take a hit,” a source told Khel Now, leading to this hybrid broadcast model.

## A First for ISL Clubs

Under the new deal, clubs will gain access to **broadcast and streaming data**, including overall and state-wise reach — the first time this information has been made available to them.

## ISL 2026-27 Season Details

| Detail | Information |
| --- | --- |
| Season start | October 10, 2026 |
| Season end | May 2027 |
| Teams | 13 |
| Total matches | 163 (including playoffs) |
| Format | Home-and-away |
| Relegation | None this season |

Thirteen clubs will compete, including East Bengal, Mohun Bagan Super Giant, Bengaluru FC, and newcomers Churchill Brothers, who took over Jamshedpur FC’s sporting licence after their withdrawal.

## Part of a Bigger Commercial Push

This broadcast deal follows other major agreements under the league’s new club-led structure, including a four-year EA Sports FC licensing deal, a ₹57 crore Sportradar partnership, and MG Motor’s title sponsorship worth around ₹25 crore.

For more ISL updates and Indian football news, check out our [Football section](https://technosports.co.in/category/football/) on TechnoSports.