# Is The OTT Window Killing Bollywood Rom-Coms?

URL: https://technosports.co.in/is-the-ott-window-killing-bollywood-rom-coms/  
Published: 2026-06-24  
Updated: 2026-06-24  
Author: Reetam Bodhak

David Dhawan’s latest flick, *Hai Jawani Toh Ishq Hona Hai*, flopped with a meager Rs 71 crore finish. The culprit? An aggressive 8-week OTT window.

- **The Trend:** Audiences are now conditioned to wait for home streaming.
- **The Fix:** Experts demand a 6-month theater exclusivity.
- **The Reality:** Systemic distribution shifts are destroying the romantic comedy genre’s theatrical future.