# IPL Drives India’s Sports Sponsorship to ₹16,633 Crore in 2024 – A 6% Surge!

URL: https://technosports.co.in/ipl-drives-indias-sports-sponsorship-to-%e2%82%b91663/  
Published: 2025-04-02  
Updated: 2025-04-02  
Author: REMYA BABU S

IPL : India’s sports sponsorship market has reached an all-time high, **growing 6% year-on-year to ₹16,633 crore in 2024**. Cricket remains the dominant force, contributing **85% of the total sports sponsorship revenue**, with IPL playing a crucial role in this surge.

![Image](https://technosports.co.in/wp-content/uploads/2025/04/EfyDfa1U8AIq0oD.webp)

Despite a slight dip in ground sponsorship, digital media spending **skyrocketed by 25%**, signaling a shift in advertising trends. The [Indian Premier League](https://en.wikipedia.org/wiki/Indian_Premier_League) (IPL) continues to be a commercial powerhouse, attracting major sponsorship deals and boosting media rights value.

## ***IPL : India’s Sports Sponsorship Industry Booms, Thanks to IPL***

### **Breaking Down India’s ₹16,633 Crore Sports Industry**

- **Sports Media Spending:** ₹7,989 crore
- **Total Sponsorship Value:** ₹7,421 crore
- **Ground Sponsorship Decline:** ⬇️ 2% to ₹3,046 crore
- **Team Sponsorship Growth:** ⬆️ 5% to ₹1,681 crore
- **Franchise Fee Increase:** ⬆️ 3% to ₹2,694 crore
- **Endorsements:** ₹1,224 crore (highest annual growth in 14 years)

### **IPL’s Role in Driving Sponsorship Growth**

![Image](https://technosports.co.in/wp-content/uploads/2025/04/GneQmZuWcAECmqk.webp)

The IPL has revolutionized sports commercialization in India since its inception in 2008. In 2024, it remained the **biggest revenue generator**, despite the number of international matches played by Team India dropping by 31%.

IPL **media rights and franchise valuations soared**, with the tournament’s official broadcaster setting ambitious revenue targets. The league’s stronghold on sponsorships was further reinforced by aggressive ad campaigns and **new brand partnerships across digital and TV platforms**.

- **IPL 2025 is projected to generate ₹4,500 crore in ad revenue.**
- **1,100+ advertisers onboarded, targeting both large brands and SMEs.**
- **JioStar has already secured 32 major sponsorship deals, with more in the pipeline.**
- **TV ad packages range from ₹40 crore to ₹240 crore, while connected TV ads cost ₹8.5 lakh per 10 seconds.**

### **The Rise of Non-Cricket Sports in India**

![](https://technosports.co.in/wp-content/uploads/2025/04/nL5lExEa.webp)

While cricket dominates, **emerging sports saw a 19% rise in revenue**, largely due to the **Olympics effect**. Brands have started investing in **Olympic athletes like Neeraj Chopra, PV Sindhu, and Manu Bhaker**, with athlete endorsements growing **46% year-on-year**.

For the first time, total endorsement spending **crossed the ₹1,000 crore mark**, reaching ₹1,224 crore in 2024, almost **double the figure from three years ago**.

### **The Future of India’s Sports Sponsorship Market**

As digital media continues to disrupt traditional advertising, we can expect more brands to shift towards **online and streaming platforms**. The IPL’s influence will only grow stronger, with **bigger sponsorship deals, higher media rights valuations, and expanded digital outreach**.

![Image](https://technosports.co.in/wp-content/uploads/2025/04/GnJsNfmbMAAQwYC.webp)

With the **2025 IPL season already generating massive advertising interest**, India’s sports economy is set for another record-breaking year.

## **FAQs**  

### How much did India’s sports sponsorship industry grow in 2024?

It grew by **6%** to reach **₹16,633 crore**.

### What is the biggest contributor to sports sponsorship revenue in India?

Cricket, which holds an **85% market share**.

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