IPL 2023: The Indian Premier League is one of the most popular and watched cricket tournaments in the world. The tournament attracts a huge audience and is a big opportunity for companies to reach out to their target customers. The battle for sponsorship and advertising rights is always intense, and IPL 2023 is no exception.
Let’s take a closer look at the battle between Star Sports and JioCinema for IPL 2023
Sponsorship Battle
Viacom18, the holder of the digital rights of IPL 2023, has signed 13 streaming sponsors for the T20 league. Viacom18 will make all the tournament matches available to all internet customers for free viewing via the JioCinema app. On the other hand, Star Sports has roped in 11 sponsors so far for TV broadcasting. Some of the major sponsors for Star Sports are Vivo, Airtel, Coke, Asian Paints, Pepsi, Tata, and Dream 11.
While Viacom18 has signed up more sponsors, the ad rate on Star is at least 5-6 times higher than what Viacom18 is charging for JioCinema. In addition to sponsors, both media giants have negotiated sponsorship agreements with companies in a variety of industries, including e-commerce, four-wheelers, consumer electronics, and auto accessories. Viacom18 has also enlisted a number of spot purchasers in addition to sponsors.
Ad Campaign Battle
The IPL is known for its innovative and captivating advertising campaigns, and the upcoming 2023 season is no exception. JioCinema and Star Sports have rolled out their ad campaigns for the tournament, and the ad war seems to be brimming ahead of the tournament’s commencement.
JioCinema’s ‘satire on the redundancy of appointment viewing’ ad seems to have mustered the adland’s keen interest and mind space. The ad focuses on the viewing experience and features and has a small-town India vibe, overpowering music, and packed frames.
On the other hand, Star Sports’ ad celebrates the content and has an interesting visual idea. Both ads are similar in a lot of ways, and agency professionals are impressed with both.
The battle between Star Sports and JioCinema for IPL 2023 is intense, and both media giants are leaving no stone unturned to make the most of the opportunity. While JioCinema has signed up more sponsors and has a unique ad campaign, Star Sports has a higher ad rate and interesting visuals. The fans of the tournament will be the ultimate winners as they will get to watch some great cricket and exciting advertisements.
